All posts tagged: social media

3 tips to make sure your Social Media Accounts are always buzzing

Social Media is used heavily by firms these days for various marketing activities. However, as the competition is rising, and almost all the companies are using social media platforms, therefore, you really have to be unique and smart in order to drive traffic. Otherwise, users will get plenty of options to switch. Listed below are a few of the top tips to make sure that your social media platforms are always buzzing:

  • Add a personal touch to every communication

One of the key elements of a successful social media marketing strategy is your communication. The way you communicate with your audience says a lot about your firm. In order to ensure that your communication stands out, it is recommended to add a personal touch. Every brand has some unique ideologies or USPs. Thus, if possible, include the unique properties in your communication. You may also choose to keep the style of communication similar across different platforms and campaigns.

  • Keep the audience engaged and active

Many brands just focus on posting about their features, offers, coupons etc. only on their social media accounts. It is important to post about your company and the offers as well, but at the same time, it is very important to keep the audience engaged as well. You might want to interact with the audience using quizzers or trivia as well. But, it is always recommended to think of some fresh ways of interacting with the audience. You might want to run competitions on the portals as well.

  • Graphics are important

Social Media is a very vibrant place. Also, all the portals are always buzzing with feeds. Thus, the importance of graphics can never be ignored. Therefore, pay special attention to the graphics that you use on your social media platforms. As graphics are the best way to catch the fancy of the audience. Also, make sure you use different types of graphics, like videos, GIFs etc. as well.

Social Media Marketing is on a rise, and it is only going to increase in the near future. Therefore, every company is trying to be as active as possible on various social media platforms. As, it helps them to not only increase their visibility, but it also helps the firms to get more traffic on their sites. Also, more social media engagement definitely increases the chance of lead conversion.

Rinky3 tips to make sure your Social Media Accounts are always buzzing
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5 Ways To Use Pinterest In Your Career Management.

Pinterest is a social media site that lets users to save images, links, videos and files with their network. The use and growth of Pinterest has evolved since it’s inception from people casually flipping through it for new wedding ideas to using it as a way for motivation for career management and more. Those of you who fall in the former category might want to foray into the latter and that’s what Careermarshal is here to help you do.

Here are some ways in which Pinterest can be used for career management

After making an account on Pinterest, you will see an option to create boards– Boards on which (depending on the theme) you can ‘pin’ images that are relevant. You can have as many boards as you want and can keep it secret or visible to everyone. Follow other people and the board’s, like their pins and share(re-pin) them. You can grow your popularity and influence through these boards. You can link images from other sites and your own images that you have uploaded on Pinterest directly. In case you’re stuck, they have created a guide too.

Now the first question on your mind might be, “ Okay, all of this sounds great but how is it relevant to career management? “Well you can pin boards on the theme of how to curate a good CV, some commonly asked interview questions, planning for your dream job; Pinterest can do it all. Create your own pins linking with thoroughly researched information on internet or your own computer. People engaged in creative roles might especially find Pinterest useful and make their boards visible to all to attract employers who can browse their works, interests and information.


Pinterest as a researching tool

A Pinterest profile can form an effective way to search about different career paths and profiles. In the navigation bar at the top, type something like career paths and you’ll get a plethora of information about various possible career path. You just might get the inspiration and the right direction into the career of your dreams. You can always narrow down your search to specific kinds of jobs.

Get guidance from experts of their domain

Now that you have been able to select your domain and career profile (hopefully), you can also avail quality guidance from experts in that very domain and career profile. Learn from the best!. Get the latest advice for various stages of your career. Inspirational quotes, posts, videos, tools and ideas are a click away. Make the most of them.

Customise your CV using Pinterest to get the best visual impact

One crucial aspect after choosing the right career is putting together a good and impactful application together. Research CVs, whether traditional or creative, new trends or the trusted methods. Make sure that you’re sure about the kinds of job you’re applying for; CVs really have to be specific to your domain.

Flaunt your creative chops through a Pinterest board

Create a board to showcase your creative side, skills and experiences using pins to visualize your tale for others to interpret. If you run a blog or are a professional photographer, create a board with all your best works summarized there. Recreate your educational and professional journey by having photos of school/college you’ve attended, companies you have worked for and any other organization you have been a part of in your life.

Flaunt your achievements in a way so that it seems you’re being a ‘humblebrag’. Make absolutely sure that the content, tone and style is not crazy and is highly professional and suited to your role aspirations. Use the captions judiciously to relate how each photo is a culmination of your efforts to make a dent in a particular field. Share with friends, link it your LinkedIn, Facebook etc and a hyperlink on your CV.

Know the companies better

Many employers are flooding to Pinterest to put on display the kind of work they have been indulging in. They also let a glimpse into their work ethics, culture and environment. Make sure you analyse it all before applying to that particular company.

Follow relevant boards from companies you are interested in especially if they offer insight into your current or aspired role. Interact with companies to get noticed.







Rinky5 Ways To Use Pinterest In Your Career Management.
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8 Easy Ways to Clean Up Your Social Media (Because Hiring Managers Really Do Look at It)

“Don’t wash your dirty linen in public.” Have you ever heard of this saying? Chances are that even if you did, in this age of total and utter exposure to Social Media at an early age, you might not have followed the ideology involved too seriously and hence have ended up with a bit too inappropriate and embarrassing content in various Social Media handles. Well, fret not, the clean-up truck has arrived.

We, at Career Marshal – one of India’s leading job sites have some tricks up our sleeves to help you wither the onslaught of prying HR eyes and make your social media presence a bit more presentable.

Hiring managers are 45% more likely to tune into (read: dig up more dirt on you) your Facebook, Twitter and LinkedIn profiles to know more about a potential employee. What this means is that you want all these handles as pristinely clear as a freshwater lake.

You just have to tinker a bit with your online image and not make very drastic changes to who you are online. You will need to monitor how you post or what you share (and with whom).

Here are eight tips that’ll help you project your best online self—without sacrificing your personality.

  1. Make Your Accounts Private

It is perfect reasonable to protect your privacy and hence it makes perfect sense to make your profiles private. It also protects you from the prying eyes of HR managers. Simply go to your settings and choose only “friends” to see your activity. Also, you might want to create different Facebook profiles for your friends and your professional circuit. If you don’t want the hassle of managing two accounts, Facebook also let’s you create lists of people so that you can share content accordingly. Create separate lists for friends, family and professional circuit and share stuff accordingly.

  1. Hide or Delete Any Inappropriate Posts

Remember the time when you took the ALS ice bucket challenge completely naked and completely wasted? These are the embarrassing photos that we were talking about earlier. Although you might have some attachment to that phase of your life. So these photos need not be erased completely from your profiles.  You can always archive Instagram photos, save Snapchats to memories, hide content from your Facebook timeline, or set your settings to “Only me” so certain posts are private.

  1. Deactivate Old Accounts

The world is still not ready for the impressionist review channel of yours on YouTube that you created in Class 10th. I know it hurts to hear that, but it’s so much ahead of its time. Hiring managers won’t be able to comprehend it either. Give a proper farewell to such long-forgotten accounts and delete them.

Google yourself and delete all embarrassing stuff you encounter.

  1. Add the Right Photos

Your photo is literally the first thing hiring managers see when they find you online. You don’t need to get a professional cameramen to do your photos but make sure your cover photos and profile pics are clearly visible, not inappropriate and not embarrassing to look at. Not having any profile photo shows that you’re lazy and you don’t want that. If possible, ask that friend with DSLR to click a few pictures of yours that would make for aesthetically pleasing stuff to look at.

  1. Add a Professional Bio

This is the best way to explain who you are, what makes you unique, and why you’re the perfect hire. The bio that an employer is most concerned about is the LinkedIn bio. Make sure that it succinctly summarizes your professional achievements and the domain and profile that you intend to work in.

  1. Edit Your Handles and URLs

Because a custom url takes less than a minute to create, and looks far more intentional.

  1. Post Industry-Related News, Quotes, or Articles

Post, share, or retweet anything related to the industry you’re in or want to be a part of. When a hiring manager sees that you’re invested in the industry you intend to get hired in they already see you as a better hire than those who don’t.

  1. Follow Inspiring People and Companies

Blogs, news sources, and any other website you love count, too! This tells managers what you’re passionate about, which leaders you admire, and what trends you’re up-to-date on. You are defined by whom you decide to follow. Make it an influential set of people to follow.

Lastly, make smart social media choices. Before you post something, contemplate whether it matches the online presence you wish to uphold.

Would you be able to explain your way out of it if you’re put on the spot? Don’t be intimidated by it all and just go with it.












Rinky8 Easy Ways to Clean Up Your Social Media (Because Hiring Managers Really Do Look at It)
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How to Get the LinkedIn Profile for the Job You Want

Branding and rebranding aren’t just for businesses, it could apply to people too. Yes, you read it right and that is exactly what you ought do to speed up your process of landing the interview and hopefully, getting the job of your dreams. It is a fact that you are your own brand, therefore Career Marshal has listed out a few ways through which you can market yourself the right way on LinkedIn.

  • Be willing to invest time on building your profile

Treat your LinkedIn profile like a representation of yourself; the more time and focus you invest on creating this profile, the better it will become. Do not let laziness take over, be very efficient in filling up every section, put in every detail of the work experiences you’ve mentioned. Also, pay attention to the writing style and technique that you use, always write in first person when you write about yourself.

  • Images are important

It’s a visual world, so let the first sight of your profile be as appealing as it can be. For your display picture, it is apt to use a professional photograph, most preferably a professional headshot. Add to this a background image that will match up to the professionalism that your display picture shows.

  • Opt for a custom URL

This is one thing that every job seeker must do to retain a place in the recruiter’s mind. The original URL that LinkedIn provides is mainly a combination of a bunch of numbers and letters, your potential recruiters clearly won’t remember that. Rather, you should personalize your URL and throw in words that best describe you and your professional profile. An update with this new LinkedIn URL on your business card is a good idea to impress your potential recruiters and since social media is a powerful tool, make sure that you include this customized URL on all social media platforms.

  • Work on the summary section

Never neglect this section, the summary section is where you are really put to the test. You must include all your relevant work experiences, you don’t need to mention all kinds of experiences – tailor make it in such a way that will best relate to the job profile you’re wishing for. Add images or documents to support the statement you’ve made about your work experiences, this will generate more favours your way. Be warm and welcoming with your summary, mention your achievements and a little about who you are as a person – writing about your working style would be a great idea.

  • Ask for recommendations

Recommendations are a very essential part of a strong LinkedIn Profile, so do not leave this section blank. Request and get positive recommendations from your ex/ present colleagues or even your bosses; this will enhance and increase your chance of getting hired.






RinkyHow to Get the LinkedIn Profile for the Job You Want
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Accelerate your Job Search with these Tips

Whether you are a complete fresher or even if you are looking for a job change, you have probably realized by now that searching for a job is no less than a full time job. In the present difficult economic times, it takes an immense amount of time, effort and planning in order to land the job of your dreams. But, with the right mindset and by working smarter and not harder, you can definitely make your job search much less of a pain.

Our consultants at Career Marshal suggest the following steps that can instantly accelerate your job search:

  • Choose a job portal: A good job portal like Career Marshal offers you tons of job opportunities in all fields. We are one of the leading recruitment companies today having something for just about everyone. We strive to land the best possible opportunities for you so that you have an amazing career.
  • Apply to a LOT of jobs: While it can be quite intimidating to apply for 20 jobs in one single day, but we find that it’s much better to throw as many fishing lines into the water as possible as you have more chances of catching something rather than nothing at all. The worst-case scenario is that you’ll have multiple job offers to choose from and who doesn’t want options these days. Although, if you wait a few days to apply to an open job, your resume and application might end up being lost under a pile of other potential applicants. When this happens, the recruiter may get enamoured with another applicant and may never even see your resume.You can increase your chances of landing an interview and a job offer by simply applying first, and submitting a flawless resume, and becoming the recruiter’s early favourite.
  • Check the details carefully: When applying for a job, check the job description very carefully and also check the company. Then try to tailor your resume including keywords from the job description. This highly increases your chances of getting that interview call.
  • Be consistent: You may be searching for a while now without any luck but just because you didn’t get that interview call doesn’t mean that you should give up. Continue your search and continue applying to opportunities that suit you best, you never know the best one could just be your next one. You may have to give up some of your precious time, but it will surely pay off and save you time somewhere down the road.
  • Take advantage of Social networking: While you are at it, our Recruitment experts suggest creating social media profiles on Facebook and LinkedIn. These sites are now proving to be an essential tool in job search with the rise of the social media. A lot of recruiters now want to look at your LinkedIn profile to see your work experiences and credibility. Also, try to include their links in your resume so that the recruiters can see for themselves.

Also, a lot of job portals such as Career Marshal very frequently post jobs on their LinkedIn and Facebook pages. Thus, giving you a chance to be up-to-date with the latest job openings in your field.  Who knew that connecting with your friends on Facebook could also land you a job!

RinkyAccelerate your Job Search with these Tips
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How Social Media can land you a Job

Social media has emerged as a key player in the job search process today.

Social Media Networking sites such as Facebook, Twitter, LinkedIn, and Google+ allow employers to get a glimpse of who you are outside the traditional confines of a resume, or even an interview. Social media sites offer job seekers the opportunity to learn about companies they’re interested to work in; connect with their former and current employees; and know about current job openings instantly, among other things.

This is the reason why more and more job seekers are becoming highly active on social networking sites on a daily basis, and most employers now utilize these sites in their hiring process.

So how can you as a job seeker tap into the power of social media to make searching for jobs easier? Our experts at Career Marshal have gathered all the tips you need to use every platform out there to your advantage:

  1. What accounts to have:

Our experts think that every job seeker should at least have a LinkedIn account, and a Facebook or Twitter to show that you’re a real person. Beyond that, you should consider social networking sites that are really important for your industry.

  1. Always use your real name:

It can be quite trendy to pick a catchy nickname or handle when making your profile on a site but, as much as possible, try using your real name. This looks more professional and also implies that people will be able to find and scan your profiles when they search for your name. If your name is a rather common one or if you often go by a nickname, in that case, choose a consistent name and use the same across all platforms, and try to include your real name somewhere on each account.

  1. Include your profiles in your resume:

Your social media profiles are a great representation of you and you’re personality, so make sure they’re out there! Try to include your Twitter handle on your resume, also mention your industry-specific network, and tell your recruiter where to find you on your business card or your email signature. If you’ve done the work to make your social media profiles look good and professional, don’t be shy about sharing them!

  1. Like Pages like Career Marshal on Facebook

Today is an era of social networking. Everybody and everything is available online. That’s why at Career Marshal we post jobs on social media our social media platforms. We advertise our job postings on social media websites to expand your search horizons. Like us on our Facebook page and get regular updates about the best job opportunities for you.

At Career marshal, we boast a diverse recruiting network that spreads all over India, this makes us extremely experienced and efficient in breaking all boundaries and bridging the gap between recruiters and jobseekers. That’s how Career Marshal is one-of-a-kind job seeking portal in the country today, providing the ultimate job search experience.
Our aim is to become the leading end-to-end job portal in the country, providing a range of premium and career enhancing services for all jobseekers.

RinkyHow Social Media can land you a Job
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