Social Media sites like Facebook, Twitter and LinkedIn can be employed to ease your job hunt in today’s age of heavy internet penetration and usage. You can use them to market yourself to potential employers and connecting with them informally (although you may have to draw a line here if the person of contact demands it).
“Job search has been optimised to a very big extent by the advent of Social Media” says our experts at Careermarshal – one of the top job sites in India.
Job search on Social Media is a two-way street, with employers gaining just as much traction as the job seekers. For the purpose of searching jobs Facebook, Twitter and LinkedIn are proving to be the best in business. To network your way into a job or a career of interest, you need to apply some strategies that have been curated for you by Careermarshal.
Given below are some important tips on how to use social media for maximum benefit in your job search. Have a look.
Make people aware that you’re looking for a job
Since you’re actively looking for a job offline, it makes sense that you also frequently post about it on various platforms. Even better if the people know what profile you’re interested in. LinkedIn has an option for the same. On Facebook and Twitter, you’ll have to be a bit creative. People store what information they see on various social platforms subconsciously and will inform you if any position opens up at their place of work. Such word of mouth can really work in your favour.
Don’t be Hesitant in Networking with Friends on Facebook
Due to its algorithms and interface, Facebook is more powerful for searching for jobs than other sites (Even though LinkedIn’s primary service is networking, Facebook trumps it in spheres of informality and ease of access). Hence you shouldn’t be afraid to network with people you think who might come in handy. Since people you connect with on Facebook are mostly friends, relatives and colleagues, they are more likely to help you if they’re in a position to. Friends that know you on Facebook will be more helpful in finding you a job you are looking for or providing you with some valuable job related information. You need to up your networking game if you want to milk this opportunity.
Make Your Facebook Profile Private
Whatever information you provide on Facebook used to be visible to all by default. Although after the Data Leak controversy, Facebook has initiated tough measures to control what you let people see. Make use of that and go to ‘Account’, click on ‘Privacy’ and choose ‘Friends only’. In this way, a potential employer won’t be able to see the pics of weekend booze-fest that you just had. Really saves face. Only those with whom you are friends on Facebook will be able to see your personal updates and profile information. Many employers perceive making Facebook page private as a positive trait.
Search for Information about Hiring Managers
Most bigshot employers nowadays are on all the social media platforms. This can help you optimize your job search to a very large extent. Make a list of hiring managers of companies you want to work for and mine information about them through social media. Smart employers will certainly keep their Facebook profile private. You can though search for them through LinkedIn and Twitter. Make note of all the job openings coming up there. In addition, you can dig out more valuable details about your targeted employers.
Hyperlink Your Resume
Make sure that you add the link to your personal profile on LinkedIn and Twitter. If the employer is intrigued by your credentials and resume, they can easily find your contact information if you do the above-mentioned. Don’t make the rookie mistake of adding a link to your Facebook profile as that really is not relevant to job in most of the cases. This has another added advantage of making you seem internet savvy to a potential employer.
Create Facebook Lists
One good feature in Facebook is the option to make lists, according to one’s suitability in information sharing among peers. Start by categorizing friends, colleagues and peers in separate lists. By this categorizing, you’ll be able to share targeted information with your friends and professional contacts. Each list will only get the posts and information that you would want them to see.
To create a new list on Facebook, you can go to Account, then Friends and then click Create a New List. Facebook allows you to set your privacy settings according to your requirements. This is a good strategy to be adopted by jobseekers in search of jobs.
Make yourself Google friendly
If you want people to find only relevant information when they Google your name, you have to be active on all the three above-mentioned social media sites which include Facebook, Twitter and LinkedIn. Fill out your profile information on all these sites carefully including the industry-related keywords as well. If you have a completely filled out job profile on these sites, employers will find your profile information in the top Google rankings.
If you don’t happen to have accounts in any of the three social networks, our first question to you would be, “How is life like living under a rock?”.
Go and create accounts on Facebook, Twitter and LinkedIn to optimize your job hunt. And be active among your peer circle to reap dividends of marketing yourself.