All posts tagged: employer tips

How important is website auditing?

You might have been making various plans to build a powerful website, but you are unable to get the success that you had admired? Whenever you start building a website, the first aim is to make sure that the website gets enough traffic. At the same time, you always want your visitors to stay and enjoy the experience. This is important when it comes to reviewing the performance of your website.

What is a ‘website audit’?

An audit simply means the act of performing various tests in order to make sure that the website is curated in the best possible way. It is something like checking of the accounting books at the end of the financial year. But, website audits have to be quite regular. A website audit is a layered process which involves various phases. Starting from the analysis of the content to design to SEO practices, everything is required to audit the website.

The key components of website auditing involve things like:

  • Content Audit

Content is the major part of every website. Thus, it is extremely important to make sure that the content is not just apt for the website, the product, but apt. Make sure that the content nicely explains the product or services that you are offering. Also, it is important that the content is readable and understandable.

  • SEO Audit

One of the important elements of a website audit is SEO auditing. Search Engine Optimization is required to help the website show up on the search engine ranking pages. Thus, one has to make sure that SEO optimization is proper. Every company prepares SEO optimization plans, to ensure that the best of SEO practices are implemented. But, it is always recommended to keep analyzing those plans. Also, it would be great for the site to keep upgrading the SEO practices.

  • Design Audit

Most of your visitors will only stick to your site for long or will explore if they will like the user experience. Thus, make sure that the design of your site is appealing. At the same time, the user experience that you are trying to offer is decent as well. As, otherwise, the competition is huge and the visitors won’t mind moving to another site if they don’t like the experience of your website.

A website is important for every business. Thus, it is important to run proper website audits to check and boost the performance.

 

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3 tips to make sure your Social Media Accounts are always buzzing

Social Media is used heavily by firms these days for various marketing activities. However, as the competition is rising, and almost all the companies are using social media platforms, therefore, you really have to be unique and smart in order to drive traffic. Otherwise, users will get plenty of options to switch. Listed below are a few of the top tips to make sure that your social media platforms are always buzzing:

  • Add a personal touch to every communication

One of the key elements of a successful social media marketing strategy is your communication. The way you communicate with your audience says a lot about your firm. In order to ensure that your communication stands out, it is recommended to add a personal touch. Every brand has some unique ideologies or USPs. Thus, if possible, include the unique properties in your communication. You may also choose to keep the style of communication similar across different platforms and campaigns.

  • Keep the audience engaged and active

Many brands just focus on posting about their features, offers, coupons etc. only on their social media accounts. It is important to post about your company and the offers as well, but at the same time, it is very important to keep the audience engaged as well. You might want to interact with the audience using quizzers or trivia as well. But, it is always recommended to think of some fresh ways of interacting with the audience. You might want to run competitions on the portals as well.

  • Graphics are important

Social Media is a very vibrant place. Also, all the portals are always buzzing with feeds. Thus, the importance of graphics can never be ignored. Therefore, pay special attention to the graphics that you use on your social media platforms. As graphics are the best way to catch the fancy of the audience. Also, make sure you use different types of graphics, like videos, GIFs etc. as well.

Social Media Marketing is on a rise, and it is only going to increase in the near future. Therefore, every company is trying to be as active as possible on various social media platforms. As, it helps them to not only increase their visibility, but it also helps the firms to get more traffic on their sites. Also, more social media engagement definitely increases the chance of lead conversion.

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3 tips to focus on employee experience and not just engagement

Employee engagement is indeed one of the most important aspects that companies are focusing on these days. After all, employees are the most important part of a company, and thus, they have to be kept satisfied and happy. However, we are living in an era where employees are expecting a lot more than mere employee engagement programs from the firms. They want the firm to consider ‘employee experience’. And, the human resource department has certainly realized that. Here are the top tips to focus on employee experience:

  • Keep a check on their journey

In order to make sure that employee experience is taken care of, the company has to keep an eye on the journey of the employee. Also, they have to keep intervening and checking that employees are happy and not facing any issues. This is done by continuously interacting with the employees. Also, personalized communications are a great way to make sure that the employees are doing well, and they are happy.

  • Do continuous surveys

One of the other fantastic ways to make sure that employees are offered a good experience is by constantly asking for feedback. The HR teams have to make sure that they keep organizing surveys to take important feedbacks from the employees. This information will surely help the firms to design their policies and plans in such a way that enrich the employee experience. Although, it is preferred to keep the surveys anonymous as then only mostly employees give honest feedback without any scare.

  • Focus on long term plans

Though employee engagement programs are important, companies should focus on devising long term employee experience strategies. Companies should aim to build programs that help the employees to grow and do better. At the same time, the plans should focus on the wellbeing of the employees as well. With this, not only the company would be able to offer a better experience to the employees, but indirectly, this will also help to boost the happiness and thus, the productivity of the employees as well.

Employee experience is important. Thus, make sure that you are designing strategies that are not merely engaging the workers for some hours. But, there should be concrete plans that should be aimed to enhance the complete experience of the employees while working in the firm. As we all know; ‘Happy employees are the best employees’.

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How you can make interviews less stressful for the candidates?

As an employer, you keep organizing interviews to close various vacancies. But, have you ever thought about how important it is to care for the candidates who appear for the interview? Interviews are quite stressful for the candidates, therefore, it is always better to make the complete process a lot friendlier, and this can be done by avoiding the situation where the candidates have to wait for long hours without purpose. Mostly, the recruiters never deliberately create a situation where the candidate has to wait for long, but at times, automatically, just because there are so many candidates or any other genuine situation, the candidates might be asked to wait. But, there are a few instances, where candidates are meant to wait for some invalid reasons as well, and this is where the recruiters have to work!

Here’s how you can make interviews less stressful for the candidates:

  • Lessen the wait time

More waiting time automatically stresses the candidates more. As, they are waiting for long, and a thousand types of thoughts are running through their mind. They also keep seeing the other candidates who are constantly coming out of the interview room, and then their level of nervousness automatically increases. Hence, it is better to manage the interviews in such a way that doesn’t allow the candidate to wait for too long.  Sometimes, if the candidate is asked to wait for long, without any genuine reason that this will surely create a negative image of the company. The candidate will think that the recruiters or rather the company does not value the candidates or even their future probable employees. It is surely pretty harmful to your company’s reputation. As a candidate might spread his or her disappointment or bad experience will others as well.

  • Indulge them in discussions

One of the best ways to destress the candidates is by asking them to indulge in some kind of conversations. Also, you may want to give them some magazines to read or show them your company videos while they are waiting. Some recruiters who are not that busy on that day might come and spend some time with the candidate as well. This will not only distress them, but this will also create a great impression about the culture of your company.

Interviews are nerve-wracking, but with various techniques, we can definitely make the whole process less stressful for the candidates.

 

 

 

 

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Goals for 2019: A focus on employee wellness and happiness

No matter how cliché this statement becomes; (employees are the assets of the company) the message that it conveys stays strong. So, if you also consider employees as the assets of your company, then you should definitely care about the wellbeing of your employees. At the same time, you should surely focus on how your employees are feeling in the office, how happy or satisfied they are. As, at the end of the day, your employees are the face of your company to the world.

Here’s why you should surely focus on the happiness and wellbeing of your employees:

  • Healthy and happy employees are more productive

With this statement that healthy employees are the more productive ones, we don’t want to sound like we only care about the company. But, to an extent, it is true that the company would like their employees to be more productive. Therefore, it is important to take care of the health and happiness of your employees. As, employees who like to do their work, and are happy working with your firm, will surely perform better. Therefore, it is extremely important to make sure that you are considering the happiness level of your employees as an important stat.

  • Healthy and happy employees become your indirect ambassadors

Every company knows how much money they need to spend in order to perform marketing actives. What better than someone marketing your brand for free? This is what your happy employees will do for you! They will intentionally or unintentionally heap praises on your firm in front of others or even on social media platforms. This will not only help you at the time of recruitment, but it can have considerably good benefits on your marketing strategies as well.

  • Employees’ happiness boosts retention rate

Satisfied employees will think twice before leaving your firm. One of the reasons is that they like working with you, so why they won’t want to continue. And, the second key reason is that if your employees are happy that means you are definitely doing something for them, and employees will find it difficult to expect the same kind of treatment from any other firm. Hence, they would not really like to move without any solid reason. So, eventually, this will lead to a high rate of retention.

Employees are an important part of your business. They are the ones who are working hard so that the company can grow. Therefore, it is the responsibility of every good employer to take good care of their employees. And, one of the key elements to consider while planning your ‘employee benefit’ strategies is focusing on the health and happiness of your employees.

RinkyGoals for 2019: A focus on employee wellness and happiness
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What to do when you don’t hear back after an interview?

Interviews are kind of a regular part of all of our lives, and the complete process is quite tiring. But, at the end of the day, the results are worth all the hard work and time invested. However, the outcome of an interview is not always on the positive side, which is also fine because we are kind of prepared for it. But, the worst situation is when the recruiter asks you to wait for the response. This is when you become anxious and confused. If you are also awaiting a reply from a recruiter, here are some tips to follow:

  • Don’t keep asking desperately

One of the things that you would definitely want to do while waiting for a reply after the interview is following up with the recruiter. To an extent it is fine, and it is kind of your right to know the answer, but if you keep asking again and again then you might look like a little desperate. So, it is better to give some time to the recruiter, however, if you have asked after a considerable amount of time, and if still you did not get any response, then forget it and move on.

  • Don’t let negative thoughts creep into your mind

When we don’t hear a yes from the recruiter, we mostly become upset, and this reaction is quite normal. However, in this situation, you are still not sure whether you have got the job or not. So, there are chances of hearing both yes and no. Thus, it is suggested to stay as positive as you can and avoid thinking negative about the interview result or anything in general.

  • Be prepared for anything

Now, this is very important. In this situation, you should be prepared for both yes or now. This means, that you should surely not stop considering other options that will come your way. It would be great if you hear a yes, but you might hear a no as well, so it is good to be ready for anything.

Interviews are a part and parcel of life. There is no doubt that interviews are important, but at the same time, you should not take the outcomes to seriously also. You should seek feedback, learn, improve and grow, but don’t be too disheartened if something doesn’t work out. Also, a recruitment process of a company tells a lot about the firm too. So, make sure you also assess them well while they assess you!

 

 

 

RinkyWhat to do when you don’t hear back after an interview?
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Don’t judge the candidate so early

No matter how much we hear that judging is bad, but when it comes to the process of recruitment, not judging becomes a challenge. Though, ideally, recruiters and the hiring managers are trained to carefully asses the skills of the candidate. And, based on the outcome of the assessments, one has to take a final decision. But, sometimes, it becomes very difficult to get to a solution without judging. Now, ‘judging’ here doesn’t just have negative connotations to it. Judgments during the hiring process can sometimes turn out to be beneficial for the company or even for the candidate as well. But, here’s why you should take some time before making judgments:

  • Initial judgments can be wrong

One of the most prominent reasons for not passing judgments on candidates easily on is the fact that early judgments might lead to unfavorable results. No recruiter or hiring manager would like to hire the undeserving candidate or not hire the best candidate. Therefore, in order to make sure that you are only focusing on hiring the best candidate, you should think through. Take your time, don’t hurry up, and only come to a conclusion when you have carefully reviewed all the important points.

  • Initial Judgements can lead to bias

Well, it is absolutely right that no good recruiter would like to be biased during the interview process. In fact, every hiring expert tries to select the candidate only based on the true abilities of the candidate. But, sometimes, some points in your head might lead to unintentional prejudice during the recruitment process. Therefore, make sure you complete refrain yourself from holding any strong thoughts about a candidate.

  • Initial Judgements can lead to unpleasant behavior

Though, if you will ever judge the candidate very early in the recruitment process, it is certain that you will keep your views only to you. You won’t like to speak about your judgments to the candidate. But at times, if our views about someone are very strong, then unintentionally we may act a little different with the candidate. For example, if you have started disliking the candidate because of how he or she spoke to you, then automatically your attitude towards him or he won’t be good. However, as a recruiter, you have to avoid any instance of being rude to the candidate.

Recruitment is a tough job, therefore make sure you are always on the right track to hire only the best candidates for your firm.

 

 

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Career Gaps on Resume: Myths Busted

No matter for how many years you are working, any break between jobs or any career gap on the resume does seem a little scary. Even if your reason for the gap was justified, still when it comes to explaining it, you are always doubtful whether the recruiter would believe or not. Though, it is also true that the world of recruitment is transforming and the recruiters are becoming more flexible, smart and understanding. However, there are a few myths related to career gaps on a resume which are still prevailing. In this article, we are busting a few of them:

  • Career Gap signifies lack of continuity

Career Gap may signify a little break, but that break may not signify lack of continuity. This is valid for cases where a person has taken a break to refine their knowledge. When the break is taken to enroll in a certain course or to study something to gain more understand, then that career gap is not regarded as a break. Rather it should be referred as a period specifically taken to enhance the knowledge, and it should be considered positive.

  • Career Gap signifies carelessness or lack of interest

Earlier, a very few bunch of recruiters used to consider career gap as a sign of lack of interest in working. Also, some even related it to the carless attitude of the candidate towards jobs. However, that is not at all true. Career breaks can happen because of any legitimate reasons. Therefore, a recruiter should carefully listed to the candidate and understand the reason of gap without any preconceived notions.

  • Career Gap signifies lack of skills

Some people might consider career gaps as the lack of abilities. They may think that probably the candidate was finding it difficult to get a new job for a long period. This can be because the candidate’s capabilities were not par with the industry requirements. However, this is absolutely wrong. Judging a candidate based on the gap is not at all a great way to conduct a job interview. Instead, the focus should be more on assessing the skills of the candidate.

Career gaps may not look nice on a resume, but they can be justified, if the reasons are genuine. Therefore, if you have any gap on your resumes then don’t worry about it. Just make sure that you convey the reason of the gap appropriately to the recruiter.

 

 

 

 

 

 

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Why should you let your employees do their tasks their way?

Running a business is not a cakewalk. You need a solid team to work together and achieve you get your goals. However, when it comes to motivating the employees to work with the same energy and passion as you do, you might have to try different techniques. Nonetheless, it is extremely important to value your employees and to understand their worth. Continuous appreciation and constant motivation are a few things which are needed to encourage the employees perform better. But, one of the other major things that you need in order to motivate your employees work better is giving them complete freedom.

Here’s why you should let your employees do their tasks their way?

  • To enhance their confidence level

When you tell an employee that they are able to do their work in their own way, and they won’t be micromanaged, then there is a certain sense of confidence that you automatically impart to them. Employees are not only more confident about performing their tasks, but they are also quite stress free. As, they know that their leads or the company is trusting their abilities. This will motivate them to perform with extra surety.

  • To help them devise newer ways of doing work

Once you give the employees the complete freedom to perform their tasks, it is quite certain that they will definitely devise better and smarter ways of doing work. This is not only good for them but also for the company and your team in many ways. You might even end up knowing faster or more efficient ways of accomplishing a task.

  • To motivate them

Whenever you either appreciate an employee or you give them the absolute freedom to do their work, you automatically inspire them to work better. They seem to be more passionate and more dedicated. Also, they will even be a lot more careful of their as no employee would like to misuse the flexibility.

  • They will be inspired to take more initiatives

 Once, the employees will realize that the company, and specifically their manager is confident about their skills, the employees will automatically get a boost. They will take more interest in the work and even in new initiatives. Also, they will enjoy their work a lot more.

All set to find a new job which gives you enough freedom to ‘your work your way’?

 

 

RinkyWhy should you let your employees do their tasks their way?
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What to do if an employee is confused between leaving the firm or staying a little longer?

Human Resource team of various companies comes across this situation where employees leave the company for various reasons. No HR really likes to see their employees leaving, but it is definitely a generic process that happens in every firm. However, this situation only becomes difficult if the employee who wants to leave is actually ‘wanted’ in the company. As in, the company or the HR doesn’t want the employee to leave as they consider him or her as an asset! This is the situation where the HR executives really have to put up their best show. This is not the only difficult situation; in fact, the HR team face such kind of situations every now and then. And, one of the other tough situations is where even the employee is confused between leaving and staying in the company. If you come across any such situation then, this is what you would be doing to guide the employee to the right path:

  • How badly do you want to retain this employee?

Firstly, you would have to figure out from the respective team, how badly they want this employee to stay. Sometimes, employees can face the dilemma of whether they should continue with their firm or whether they should hop on the new opportunity. This is where the role of the managers and the human resource experts come into play. They have to first figure out whether it is worthy to find out ways to retain the employee or not. As, if the employee is even thinking about staying in the firm, this means that half the battle is already won.

  • Open and transparent discussions

There is simply nothing better than understanding the mindset of the employee by sitting and discussing. The employee may come up with challenges that are easily solvable. Thus, the conversations may pave way for a better employee and company relationship. Therefore, whenever you sense that your employee is facing a dilemma, straightaway plan a conversational session with him or her.

  • Solve the problems

If the employee is thinking of leaving the firm, then he or she must be facing some issue or he or she mustn’t be happy with at least something. This is where you have to figure out the actual problem. Once, you know what the issue is, it will be easy to offer a possible solution to the problem.

Though leaving a company and joining another is a normal process, but at times, employees are confused as to what they are doing is actually right or not. This situation may even arise when the employee is serving notice. Therefore, it is always advised to handle such situations with the utmost care.

 

 

RinkyWhat to do if an employee is confused between leaving the firm or staying a little longer?
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