All posts tagged: Employees tips

How to surpass the competition in the world which is full of SEO experts?

Search Engine Optimization is one of the most important elements of digital marketing. Every digital marketing strategy includes SEO in their plans. After all, the ranking on the search engine plays a major role in getting traffic to your site or landing pages. Thus, the role of Search Engine Optimization goes beyond expectations. However, as SEO seems to be one of the most current and high in demand type of a domain, thus, many people are learning new SEO techniques to become an SEO expert.

Listed below are a few tips to make a mark as an SEO expert:

  • Always know what’s trending

One of the most common questions that the SEO expert would be asked in a job interview would be related to the current trends. Thus, it is mandated to stay updated with the current happening in the world of SEO. As digital marketing is one of those fields that are extremely vibrant. There is something new that’s happening every now and then. Also, as the completion keeps soaring, it is very important to make sure that you use the latest trends and techniques to stay on the top. So, if you are preparing for an interview, make sure you spend a lot of time in learning the latest trends.

  • Keep upgrading your skills

One of the ways to keep your SEO skills upgraded is by knowing the new happenings. But, that’s just one part of it. It is also important to gather the right certifications and acquire more knowledge about the latest SEO techniques. Thus, joining courses that will help you know the SEO world more, would be a great way to get a job faster. Education always helps, thus, if you have more certification proving that you know how to handle SEO techniques well, your chances of getting a job would automatically increase.

  • Go beyond text-based content

Though, the main aspect of SEO is linked to content and keywords. But, SEO goes beyond the association with text content. Nowadays, even voice searches are increasing. Thus, it would be great to master the art of optimizing the voice searches as well. Therefore, don’t restrict your understanding to only text-based content optimization. Knowing about more types of content optimization is something that will surely get you extra points in an interview.

Want to look for new jobs? Click here: www.careermarshal.com

RinkyHow to surpass the competition in the world which is full of SEO experts?
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Marketers; here’s the guide to select the best marketing platform:

Marketing experts of every organization need a useful and powerful marketing solution which makes their work easy. A topnotch marketing program will help marketing specialists to make and execute their marketing plans. Also, in order to make their campaigns a lot more successful, marketing experts require some or the other marketing program. Hence, if you are also looking to get a marketing program for yourself, here’re some tips to make the right choice:

  • Go for an all-encompassing marketing program

Marketing is a very broad term and it consists of plenty of different activities. Thus, a marketing program should be able to help you plan and execute a wide variety of marketing strategies. These days, email marketing and social media marketing are considered two of the top marketing techniques. Thus, make sure that your marketing program is capable of helping you plan and execute email marketing, social media marketing and plenty of other different types of marketing strategies and campaigns.

  • Marketing program should allow performance analysis

One of the prime concern of every marketing specialist is the performance of their campaigns. Every marketing team wants their campaigns to perform nicely. However, at times the marketing campaigns do not perform the way marketing experts would have expected them to perform. Now, here, understanding the performance of the campaigns is important. Thus, the marketing program that you choose should be able to offer you useful performance insights. As such insights help the marketing teams to improve their marketing plans and campaigns.

  • The program should be capable of offering useful insights about the target audience

For every marketing expert, it is utmost important to understand the target audience. As only successful campaigns can be created when the marketing teams know who they are targeting. Thus, the marketing solution that you choose should be able to offer you useful information about the target audience. Starting from their interests, shopping behavior to their complete journey, marketers should be able to gather as many insights as they can. This data surely helps to create better and more powerful marketing campaigns.

For every marketing expert, it is very important to choose the right platform to plan, execute and measure their marketing campaigns. Thus, make sure you choose the platform wisely as the marketing platform which you choose will impact your performance in many ways.

 

RinkyMarketers; here’s the guide to select the best marketing platform:
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5 Career-Boosting New Year’s Resolutions You’ll Actually Want to Keep

New Year is here, and Jan is the perfect month to plan your resolutions. Though not all of us always make or keep all of our resolutions, as they say, it ‘try and try till you succeed’. So, if you want to make resolutions to boost your career, here’re a few suggestions:

  • Learning is most important

The most important aspect of growth is learning. So, make sure you are learning new skills based on your career requirements. First, list down the skills that are important and figure out what all you want to learn. Then, allocate certain dates or months to specific dates and make a resolution that you will follow the timetable you have prepared. If you keep this resolution, then nothing can stop you from growing in 2019.

  • Stay abreast with the industry trends

Apart from learning new things, it is also important to make sure that you stay updated with the latest happening in your field. This is a very important element of growing professionally. Staying updated will not only help you to learn new things, but it will also help you to enhance your skillset. Also, you will find it easy to move up the ladder or get better career opportunities.

  • Make sure you set your goals

Goal setting is the first step of success. Only when you know what your goals are, you can work to achieve them. Thus, make sure that you not only set short term and long term goals but also strategize ways to achieve them. A goal can be anything like completing your current project before time or something like purposefully opting for a new and exciting project.

  • Work on non-technical skills

No matter how much we work on our technical and core job skills, at the end of the day, every job demands some key personal or non-technical skills as well. For example, something like analytical skills or communication skills may not be a part of your core job skills but quite important. And, working on such skills might really help you grow leaps and bounds.

  • Not to ignore your wellbeing

Stress is so common these days, thus, it is extremely important to make sure that you make wellbeing your priority as well. One has to be fully fit in order to become successful. Thus, make sure you make and keep a resolution to take care of your wellbeing as well.

Resolutions are important and quite useful. So, if you want to boost your career in 2019, make sure you make and follow your personalized resolutions.

Rinky5 Career-Boosting New Year’s Resolutions You’ll Actually Want to Keep
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3 Innovative ways to boost your productivity at work

All of us want to perform outstandingly at work so that we keep growing, both in terms of hierarchy as well as the paychecks. One of the most important things that lead to our professional growth is our productivity. Any career oriented individual would definitely want to be as productive as he or she can. As, high level of productivity is required to complete our tasks well on time, and to also prepare ourselves for the upcoming assignments. If you also want to boost your productivity, here are the top ways to do it:

  • Make a daily plan of work

Most of the times, we all know what all we have to work on the next day. Therefore, it is suggested to note down all the things that we have to work on, and then follow the list carefully. This will not only help you remember all that you want to do, but will also allow you to dedicate specific time to every task, and thus, divide your time efficiently. And, this streamlining of work is definitely going to amplify your productivity.

  • Avoid multitasking

Though many of us think that by multitasking we would be able to work on plenty of things together, and this will boost our productivity. However, that is not completely true. Most of the times, if we multitask, we often end up spending more time even on the smallest of activities. Therefore, it is better to focus on one thing at the time and complete it efficiently before moving to the next one.

  • Write down your goals, and read them daily

You should always know why you are working and what you want to achieve. This will always keep you focused and determined to work. When you are aware of your aims and objectives, then you automatically get driven to work better. Whether it is the short-term goal of completing a current project or a long-term goal of moving up the corporate ladder, you should always remind yourself of what you are working for. This is something that will keep you boosted to perform your tasks.

If you want to grow professionally then it is extremely important to be highly productive. As employees who are high productivity are valued dearly by the companies. Also, high productivity is always going to personally benefit in many ways as well.

 

 

 

Rinky3 Innovative ways to boost your productivity at work
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How to deal with a boss who doesn’t value time?

In a corporate setup, we all are supposed to directly or indirectly report to a manager or a leader. In most of the cases, your immediate supervisor is responsible for making sure that the team is able to deliver results on time. But, what if your immediate manager is not at all serious about his position? What if he or she is always procrastinating? Don’t you think this will impact your performance in a way or no? Don’t you think it will have a negative impact on the team? Well, yes, definitely it will have. But, as they say  ‘you can’t change your boss’, so here some steps to deal with him or her without affecting your performance:

  • Try and stay calm

No matter how irritated you are with your manager’s behavior, you simply can’t be rude or arrogant with him or her. After all, we are all responsible for our actions and activities. So, try and stay calm and also positive. At the end of the day, if you are doing your work rightly, no one would be able to question you. Simply, because you will have a genuine answer to give when someone will point out your commitment levels. So, make sure you are on-time with your deliverables.

  • Talk to someone higher up if needed

Though, to an extent, you would be able to handle this situation on your own by doing your work correctly. Also, if your boss won’t be able to deliver work on time again and again then somebody will automatically question him or her. However, if the situation is becoming really tough to handle, and it has started to affect your performance as well then please go ahead and discuss it with someone higher than him or her. Just make sure that you convey your message in a positive manner.

  • Don’t learn from him or her

The worst that you can do for yourself is following him or her. Never do that! Instead, do the opposite! Always be punctual with your tasks, and maybe one day he or she might learn from you. Always refrain from spoiling your performance or reputation because of someone else. At the end of the day, you are getting paid for your work and he or she is getting paid for his or her work. So, make sure you are always honest with the company and your work!

Want to switch job? Check out these latest job openings: www.careermarshal.com 

 

 

RinkyHow to deal with a boss who doesn’t value time?
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Ask a Career Changer: How Do I Pick a New Career Path When I Have Many Passions?

Are you contemplating a career change and want to move forward in pursuit of your passions as your career? You may feel you are good at a few things but lack the practical experience to go ahead with them.

You may find yourself being multi-talented, capable of writing for publications, even being a jamming musician or sports person and may also love coding. And, amidst so many talents that you enjoy, you are confused whether you should change over to a new career path? Or should you make time for your passion after hours?

If you are thinking of changing over to a new career to follow your passion, it is hard to find a situation where your passion can pay your bills. So, to help you decide, I will take you through certain steps to aid you in taking the right direction.

Make Time for Your Passion

It may be a good idea to put aside some time for your passion. Whether you are thinking of jam sessions with an amateur group or sports or coding, you may want to put aside time during weekends or even weekdays. It will allow you to discover the intensity of your desire and judge whether a small amount of indulgence is satisfying or you desire to invest in it as a full-fledged career.

So there are two things that will come out of it, one, the more time that you set aside will enable you to become better and more confident at it, and you will know what more possibilities there are for you out there. And you will meet some people who may prove to be invaluable, should you decide to take the path. And you may also find out in the network what diversion to take and make some money. This is your freelancing time and making connections and finding customers while you pursue your hobby after hours.

Eventually, you may need to invest more learning or rehearsing time. Some take off 6 months to learn or take a course or get hands-on experience as interns. Finally, when you have stepped into your passion, with formal training, some freelance work, and quality projects, you will be ready to write a new resume and make your hobby full time.

Don’t lose ground comparing to other professionals

For most stepping into a new industry means sending out lots of applications and going for interviews which may be overwhelming. This may be a good time to use your network. The projects that you did may come handy now. Also, it may be overwhelming to meet professionals who have gone to school for the profession and had a long experience with it. Try not to fall into the trap of comparing yourself. Instead, focus on the amount and how quickly you have learned. Make most of all upcoming opportunities and do not allow yourself to lose your track.

The change from passion to the profession is a different experience for all. Maybe you will freelance on the side or take up some interesting projects or even change your passion for a career. Whatever you choose connects with and appreciates the works of other talented people and you will find fulfillment in your decisions.

RinkyAsk a Career Changer: How Do I Pick a New Career Path When I Have Many Passions?
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How to say ‘No’ at work?

When we are working with an organization, we are assigned certain key responsibilities and activities that we are supposed to do. Those responsibilities or areas of function are decided at the time of joining only. But, we are all aware of the startup culture. We know that startups are all about multi-tasking. Also, when we enter a startup we should definitely expect work apart from our assigned job role or responsibilities as well. We know we have to be flexible. And, in a way this culture is as beneficial for the employee as it is for the company. As, working with different teams and working on different projects eventually helps a person grow both professionally and personally.

It’s okay to say no sometimes

There are certain times that some work assigned to us because of shortage of workforce, and we might not be interested in doing it. When this happens, we mostly think that as an employee, we are entitled to say yes to any work that comes our way. Also, we even think that by saying no, we might be disappointing our manager, and no one likes to do that.

Now here, you really need to take some time off to talk to yourself. Just ask yourself whether you would be happy doing it or not. If the answer is no, then there’s no point doing anything extra without will. It is not going to help you get anything. Instead, you would be only stressing yourself. Also, doing something against the will will only aggravate the already stressful environment.

Don’t be scared

Now that you have made up your mind to not do the task which you are not happy doing, the next step is to convey the message. First of all, always remember that no matter what, you just cannot be rude to your manager. So, make sure you hold on to your agitation, and politely convey the message. Also, be prepared to listen something that you won’t like. But, don’t be scared to, instead, calmly listen, apologize and move on. In a while, your manager will understand you and the reason of saying no.

That’s true that we are paid for working for a firm, but at the end of the day, the company is also getting benefited by our hard work and dedication. So, don’t be burdened by any situation that lowers your self-confidence, instead use your brain to tackle it well!

RinkyHow to say ‘No’ at work?
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Is communication a key to a successful professional life?

‘Good communication skills’, this is indeed one of the most common qualities listed on everyone’s resume. Also, it is even listed on various job posts. When it comes to people specifically in communications department or people dealing roles, this quality does seem to be important. But, do you think it is ‘Good communication skills’ play a role in other field of work as well? Well, yes it does. Here’s how:

  • Communication is the key for a successful boss-employee relationship

Communication is the backbone of every professional relation, even the one that you share with your immediate manager. Therefore, it is utmost important to make sure that you interact well, and on a constant basis with your boss. This will not only make the process of work a lot smoother, but will eventually help you in performing better as well. Simply, because you will be able to understand your boss’s expectations better.

  • Communication helps develop a stronger bond with the team

Ultimately, you don’t just have to work with your boss only, in fact, you also have to work with your team. Therefore, do not underestimate the importance of communicating well with your teammates. This will not only strengthen your relationship with your team, but will also help you to understand everyone’s role better. This will even improve the sync between you and your teammates.

  • Good communicators are always up for presentations

Presentations and meetings have become an important part of a professional life. Hence, if you are a master communicator, you would love to take over the charge of any presentation or a project meet as well. This will not only help you to get brownie points from your manager, but will also help you to get more confident.

Communication is indeed a key quality that every professional should try and possess. It is not that you have to well verse with your English language only. In fact, being a good communicator means, you are able to put across your view point without hassle. Also, you are able to build stronger relations at work. Therefore, never ever underestimate the power of communication and if you aren’t a good communicator, try to be one with continuous practice. Always remember, practice is important when it comes to improving your communication skills. Also, never hesitate to seek help from the experts to improve your communication skills.

 

RinkyIs communication a key to a successful professional life?
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How to stay focused in a buzzing office environment?

Whenever we hear the term ‘office’, generally an image of a few set of employees dressed in formals, with laptops/computers working seriously pops up in our head. But, are all offices the same? Not really. Every office has its own persona. Some offices are more chirpy and busy than the other ones.  For example, if we talk about the environment of an AD agency or a BPO, the environment is completely different from an IT firm. Though, interactions are important part of a positive work environment, but at times it becomes a little tough to concentrate when the office is very noisy.

Steps to stay focused in a buzzing office environment:

  • Make a To Do List

Making a to-do list is a fantastic habit formation activity. It’s not only good to stay focused in a busy office environment but otherwise as well. However, if we specifically talk about the noisy office environments, making a list is an awesome way to keep an eye on the things that you are supposed to accomplish. The list will not only remind you about your important tasks, but it will also motivate you to work on your tasks on time. It is a great way to stay distracted from the noise.

  • Find your ‘silent space’

When it comes to working on some specific activities which require some bit of calmness, it is important to find a silent space for your work. Any meeting room that’s empty or a corner that is less noisy will be perfect for such kind of work. Because, there are certain activities which require a little more concentration and these spaces allow you to concentrate more.

  • Keep your goals in mind

One of the other fabulous ways of staying focused is by reminding yourselves of your goals. Your goals can be specific to your work or generally career wise as well. If you know what you want to achieve it is easy to attain and no noise can ever distract you. Therefore, make sure you keep reminding yourself of your aims.

Every office has its own environment. But, at times, too much buzz becomes distracting for the employees. Therefore, it is also important to maintain certain decorum to make sure that all the employees feel comfortable. At the same time, if a particular employee is only finding it difficult to focus, then it is advisable to follow the steps listed above.

 

RinkyHow to stay focused in a buzzing office environment?
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Top tips to seamlessly handover your work before going on a holiday

Planning a holiday in the near future? Have a plenty of leaves in the kit, and you are sure that your boss will also approve them, but you are scared of completing your assignments on time? The pressure of completing your work on-time or the threat of facing the burden just when you are back from a vacation is taking a toll on you? If that is the case, then you should certainly request your manager to give the permission to handover some of your work. As it, there is going to someone handling your tasks when you are not around. So, what’s wrong in seamlessly handing over the work to him or her? Listed below are a few steps to flawlessly handover your work before going on a holiday:

  • Keep a record of everything

First of all, it is a really good practice to note down everything. So first make a list of all the tasks or assignments that you want the other person to take the charge. Only once have the list ready, you would be in the position to offer a clear picture to the person who is taking the handover. Also, noting down everything will make it easy for you to keep a track of work, and to even review everything easily once you are back.

  • Your managers should be informed always

Sometimes we blindly start trusting a colleague or a teammate. Though, it is always good to trust your teammates and to be loyal to them, abut at the end of the day, it’s a corporate word and you have to be smart as well. Hence, make sure that you manager is involved in every conversation. You can even send a list of finalized tasks to your manager so that he or she knows what the other person is supposed to do. Also, this will certainly clear a lot of confusions.

  • Make sure you choose the right person

Though, it is majorly not you but your company or the manager who would select the person who will take care of your work. But, at the end of the day, it is your prime responsibility to make sure that the person is interesting, and is also capable of handling the work. In case you are not sure of the person or anything else, then make sure that you inform your manager immediately.

Holidays, leaves, sabbaticals are a part of a corporate life. However, we know that work stops for nothing. Hence, it is best to handover some or all your responsibilities carefully before leaving for a vacation. This will not only help the company but will also help you to ease off your burden as well.

 

RinkyTop tips to seamlessly handover your work before going on a holiday
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