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What is the role of data analysis in employee engagement/experience?

Big Data is one of the most talked about technologies. Big Data, Artificial Intelligence, Machine Learning, Internet of Things etc. are a few of the technologies who have the potential to change the way the world works. In this article, we will talk about the use of Big Data analysis in employee engagement.

How important is data when it comes to improving the employee experience?

First of all, let’s figure out what is the meaning of Big Data here? In the context of employee engagement or experience, Big Data refers to tons of information related to the employees of the firms. This information is related to the interests, the demands, past experiences of the employees. All this information is collected by the human resource departments of the team in order to understand the employees better. Once, the HR teams are able to understand the employees’ better than only they can curate better plans for employee engagement.

Does Big Data help to curate better employee engagement/experience strategies?

Definitely yes, the role of Big Data is very pivotal when it comes to improving the employee experience or when it comes to devising special employee engagement plans. As there are plenty of insights which are being gathered while analyzing the Big Data. All these insights empower the HR teams to gain a closer perspective on the employees of the firm. Hence, with the help of the outcomes of the Big Data analytics, HR teams are able to curate such powerful plans, which have more chances of increasing employee engagement. Also, such plans are aimed to enrich the overall employee experience also, as the plans are created after carefully studying the employees’ interests, demands etc.

Are companies using Big Data Analytics to improve employee engagement?

Yes, many companies have started using Big Data analysis to understand their employees better. As it helps the companies to not only create better strategies for employee engagement. But, their analytics also help the firms to understand why their previous plans didn’t work or what needs to be done in order to keep their employees happy.

At the end of the day, there is no doubt about the fact that engaged employees are happy employees. And, happy employees are generally a lot more productive. Thus, it is extremely important for the firms to make use of data analytics in order to concentrate more on improving the experience of the employees and to keep them more engaged.

RinkyWhat is the role of data analysis in employee engagement/experience?
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Want to become an email marketing expert? Here’re some tips to follow:

Email marketing is one of the most important elements of any digital marketing plan. Thus, digital marketing leaders know that it is important to hire the best resources for email marketing. Also, companies have to have the latest email marketing platforms to not only plan and execute but to also analyze their marketing campaigns. Thus, both the demand for email marketing tools and talented experts are high. But, the competition in both areas is quite high as well.

If you want to become a champion email marketer, then here’re the top tips to follow:

  • Understanding the target audience is very important

For each and every aspect of the marketing target audience plays a major role. Even in the field of email marketing, marketers first have to know their target audience well. Only when the email marketing experts are able to find out the answers to relevant questions like, what their target audience wants, what is the geographical area they are targeting, what is the age group of the audience etc., then only they can curate campaigns that can connect with the targeted audience. Therefore, if you want to become a world-class email marketing specialist, then first gather all the information about the target audience. And, then, prepare campaigns which are perfect for the targeted people.

  • Know the latest tools and trends

Email marketing keeps evolving. Thus, it is important to know about the latest tools, programs, features as well as the latest trends. All this will help you to stay updated and to conceptualize cutting-edge campaigns using modern technology. Also, the campaigns will be automated and more efficient if the latest technology and techniques are used.

  • Keep analyzing the performance of your email marketing campaigns

In order to make sure that you are on the right path, it is important to analyze the performance of the email marketing campaigns. As the performance metrics of each and every campaigns will give you a lot of information. This information will help you to improve and create far better email marketing campaigns. Thus, make sure you give enough importance to the insights generated by the performance reports.

Digital marketing is a very promising field. And, when it comes to email marketing it is definitely one of the most important parts of digital marketing. And, if you want to find a new job in the field of digital marketing, click here: www.careermarshal.com

 

 

RinkyWant to become an email marketing expert? Here’re some tips to follow:
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3 Trends to watch out to become a top-notch Mobile App Developer.

Mobile technology is growing tremendously and there isn’t seems to be anything stopping the growth. Whether it is the rampant use of smartphones or the increasing demand for mobile apps, in every way possible, the mobile industry is blooming. Thus, if you want to build your career in the mobile app development field, then you are on the right track. However, as the competition is pretty high, thus, you will have to stay updated with the latest trends and techniques.

In this article, we will talk about a few trends to watch out in the world of mobile app development in 2019.

Rampant use of Augmented Reality

Augmented Reality and Virtual Reality are no longer restricted to sci-fi movies. Augmented Reality based apps are becoming very popular and the demand for such apps is only going to increase. Thus, if you want to build cutting-edge apps, then it is advisable to learn how to implement AR/VR in the new apps. You will get plenty of tools in the market that will make it easy for you to add AR/VR features in the apps. All you have to do is understand the technology and the tools better to implement it in the apps.

More focus on user experience

Whether it is a website or a mobile app, user experience has started becoming one of the top priorities of the makers. As the site or the app is basically created for the customers. Thus, mobile apps should be easy to use. Also, the design should be less complicated, and more impact should be given on the experience that it offers to the users. Needless to say, the apps have to be appealing, but, at the same time, they have to be pretty engaging as well.

Cross development platforms will be preferred

When it comes to building an app for a firm, the companies mostly need both Android and iOS apps. Thus, cross mobile application development platforms would be more preferred by the firms as these platforms will allow the developers to make both Android and iOS apps using a single main code. Thus, if you want to become a topnotch app developer, it is important to learn to use the latest cross-app development platforms.

Mobile app development is a superb career option. So, keep upgrading your skills to get hired by your dream company.

 

Rinky3 Trends to watch out to become a top-notch Mobile App Developer.
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Marketers; here’s the guide to select the best marketing platform:

Marketing experts of every organization need a useful and powerful marketing solution which makes their work easy. A topnotch marketing program will help marketing specialists to make and execute their marketing plans. Also, in order to make their campaigns a lot more successful, marketing experts require some or the other marketing program. Hence, if you are also looking to get a marketing program for yourself, here’re some tips to make the right choice:

  • Go for an all-encompassing marketing program

Marketing is a very broad term and it consists of plenty of different activities. Thus, a marketing program should be able to help you plan and execute a wide variety of marketing strategies. These days, email marketing and social media marketing are considered two of the top marketing techniques. Thus, make sure that your marketing program is capable of helping you plan and execute email marketing, social media marketing and plenty of other different types of marketing strategies and campaigns.

  • Marketing program should allow performance analysis

One of the prime concern of every marketing specialist is the performance of their campaigns. Every marketing team wants their campaigns to perform nicely. However, at times the marketing campaigns do not perform the way marketing experts would have expected them to perform. Now, here, understanding the performance of the campaigns is important. Thus, the marketing program that you choose should be able to offer you useful performance insights. As such insights help the marketing teams to improve their marketing plans and campaigns.

  • The program should be capable of offering useful insights about the target audience

For every marketing expert, it is utmost important to understand the target audience. As only successful campaigns can be created when the marketing teams know who they are targeting. Thus, the marketing solution that you choose should be able to offer you useful information about the target audience. Starting from their interests, shopping behavior to their complete journey, marketers should be able to gather as many insights as they can. This data surely helps to create better and more powerful marketing campaigns.

For every marketing expert, it is very important to choose the right platform to plan, execute and measure their marketing campaigns. Thus, make sure you choose the platform wisely as the marketing platform which you choose will impact your performance in many ways.

 

RinkyMarketers; here’s the guide to select the best marketing platform:
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Digital Marketers, here’re the top tips to get a fantastic job in 2019:

Digital marketing is indeed one of the most flourishing fields in the world today. Almost every organization is trying to build and nurture their online presence. Also, the companies are trying everything that they can to boost their business digitally. Thus, it is utmost important for the companies to hire the best resources and integrate the latest technology to implement topnotch digital marketing strategies. Thus, job opportunities in this field are growing immensely, and if you are looking for a job as a digital marketer, then here’re a few tips to follow:

  • Always stay on the top of your game

Digital Marketing is one of the most evolving and trending fields. There is something new happening every now and then. Thus, as a digital marketer, you need to stay updated about the latest happenings in the field of digital marketing. Also, try and master the latest trends and techniques, as this will come handy while proving your mettle at the time of an interview. So, make sure you join relevant groups or opt for courses on a constant basis to upgrade your skills. As the competition is pretty high and only marketers who are well-versed with the latest trends and techniques are given more preference.

  • Curate a mind-blowing portfolio

If you are not a fresher, then you would have definitely worked with a few companies before also. Thus, the best way to showcase your abilities is through an impressive portfolio. Make sure you add each and everything that you have done. Also, try to add your achievements or any successful campaigns that you have handled. Additionally, try your best to showcase your creativity in the best way possible.

  • Be a master of all trades

Digital marketing is a very extensive field. There are several different elements that form a part of digital marketing strategies. Thus, make sure you gather knowledge about almost every aspect of digital marketing. Be it Search Engine Optimization or Social Media Marketing, you should have a thorough understanding of each aspect. Also, make sure you are well-versed with the latest trends and techniques in every field.

Digital marketing is a very vibrant field. Also, career opportunities in the field of digital marketing are only expected to grow in the near future. Thus, if you are looking to build a career in this field, then start looking for new job opportunities here: www.careermarshal.com

 

RinkyDigital Marketers, here’re the top tips to get a fantastic job in 2019:
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3 Tips to get a job in banking and finance sector in 2019

Banking and finance sector is definitely one of the most preferred industries to work in. A high volume of candidates are interested in getting a job in this sector. If you are also looking to find a decent job in the banking and finance sector, then here are some tips to follow:

  • Get the best degree

The best way to get a job in any sector you prefer is by getting the right education. If you have the right certifications and degrees, no one can stop you from finding the right opportunity. At the same time, it is also very important to make sure that you choose the right courses if you want to get a job in the banking and finance sector. Especially, because most of the operations performed in the banking and finance sector need a high level of knowledge about the core subjects. Thus, it is a mandate to get the right knowledge, set of certificates to stand a chance.

  • Keep upgrading your skills

Banking and finance sector is constantly growing. There is something or the other that’s happening, whether it is the integration of the latest technology or use of cutting-edge techniques. Hence, it is extremely important to stay updated with the latest methods and tools. You should also learn to use some of the most common tools which are used in the banking and finance sectors. Staying abreast with the latest trends in the sector will definitely increase your chances of finding the best opportunity.

  • Be extremely good with numbers

Though, now we have tons of software and tools which are being used in the banking sector. But, still, being an expert with numbers will always increase your chances of getting the best job. You might even be able to use your skill to impress the recruiters or score well in the examinations. Thus, it is extremely important to keep practicing to be a champ with numbers.

Landing a job in banking and finance sector isn’t as tough as it sounds. If you have the right set of degrees and the right mindset, nothing can stop you from finding the best job!

Rinky3 Tips to get a job in banking and finance sector in 2019
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Want to get a job as a social media executive? Here’re the tips:

Social Media has become very eminent in today’s world. Now days, social media is not limited to personal networking. In fact, almost every company is using social media accounts for marketing activities. Therefore, career scope in the field of social media is very bright. Thus, if you are planning to become a social media executive, then you are on the right track.

Listed below are the top tips to become a social media executive:

  • Know the best practices and techniques

First of all, it is very important to know the basics of social media marketing. Only after you are well-versed with the basic trends and techniques, then only you can evolve as a social media executive. You might want to join a course or something to learn the skills. There are various resources available online, which will help you to master social media techniques.

  • Understand the latest trends, make sure you do competitive analysis

Secondly, it is utmost important to know the latest trends and techniques in the field of social media marketing. You have to keep a close eye on those companies’ social platforms that are doing well. You might want to perform competitive analysis also. With this you will understand how other firms are leveraging the power of social media and what response  they are getting. With this you will be able to make a better social media marketing strategy.

  • Understand the value of preparing a calendar

When it comes to planning your social media activities, calendar plays a major role. You have to make sure that you know how to prepare a proper calendar for your social media posts. This will refrain you from posting random things on social media. Rather, you will have a planned approach towards marketing on social media platforms. At the same time you would be able to understand what’s working and what’s not.

  • Make sure your social media accounts are up to the mark

If you are appearing for an interview for the position of a social media executive, then the recruiters will definitely ask you about your experience in the same field. If you have a portfolio than that’s great. Otherwise, even if your own social media accounts are pretty interesting, like you have high number of followers etc. then also you will surely score well!

All geared up? Start looking for jobs now: www.careermarshal.com

 

RinkyWant to get a job as a social media executive? Here’re the tips:
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How can you double up your Email Marketing Performance?

Email marketing is an important part of any digital marketing plan. Email marketing is one of the ways of communication which can lead to a high volume of traction. As the number of email users is extremely high. Therefore, with an email, a product or company can reach a large part of the audience. If you want to make your email marketing campaigns successful, then here are a few things to consider:

  • Focus a lot on the Subject Line

Subject Line of an email is the most important part. Your subject line has to be catchy, as then only people would be interested to click further. Thus, it is extremely important to make the subject line as attractive as possible. Give it a spin, add numbers or stats etc. Do anything that can attract the audience.

  • Email body should be crisp

One of the other important areas to focus on is the body. Nobody likes to go beyond one scroll. So, make sure that your email conveys the message that it is supposed to in one scroll. Make it brief, yet clear. Also, if possible try and add graphics. Visuals are generally a lot more appealing.

  • Target the right audience

Now, this is very important. Sending emails to random people might not help you as much. Therefore, it is important to target only the right audience. Make sure you reach out to the right people, this can be done by collecting the right information about the audience. Starting from age group, to geographical location, you should make sure that you have all the necessary information required to target the right people. After that, you need to find the right database to send out the emailers.

  • Call To Actions are a must

CTAs are a must for any email campaign. Thus, make sure you add a decent amount of CTAs in your email. Also, add links that will take the reader to your website, app or the landing page. Make sure you make the CTAs as crisp and catchy as possible, as that is going to get you maximum hits.

All set? Start planning your email campaigns now!

RinkyHow can you double up your Email Marketing Performance?
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How to get a job in the FMCG sector?

We have stepped into an era, where college students are no longer looking into getting IT sectors. Yes, tech companies are one of the favorites, but the interest of people in the Fast moving consumer goods (FMCG) sector is also growing. The appeal of our country’s consumer companies has already spellbound everyone in stock markets. And, now, college students, business graduates, and even experienced professionals have started developing an interest in the FMCG sector. FMCG is appearing to be one of the most desired sectors even for the fresh graduates from business schools in India. Companies like Hindustan Unilever are in high demand. So, if you want to get a job in the FMCG sector, here are some tips:

  • Specify the stream first

First of all, you need to know and let the recruiters know is your specialty. Firstly, you would have to identify your stream and then only you would be able to find a relevant job in any field. After you know the stream then start finding out the relevant options in various FMCG companies. Though, there are certain streams that are preferred more in the FMCG sector. But now, many business graduates are also getting jobs in the FMCG sector.

  • Ponder over your experience

Experience plays a major role when it comes to finding a job that we desire. Therefore, make sure that you hold good experience which is relevant to the FMCG field. Don’t miss out on mentioning even the smallest of details in your resume that might come handy while finding a job in the FMCG sector. However, if you are a fresher, then mention every project you undertook, any internship you did, and all the other details to make sure that your resume stands a chance amongst so many.

  • Make use of your network

A successful professional should definitely try and build a strong network. And, if you haven’t built one then try and build a network that will help you get a job in the FMCG sector. You might want to leverage your existing network to find revenant contacts related to the FMCG sector. Your network might help you get more information about the FMCG industry, how to get a job etc.

If you really want to get into the FMCG sector, then try working towards your goal. If you do so, then nothing can stop you from turning your dream into a reality.

 

RinkyHow to get a job in the FMCG sector?
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How important is website auditing?

You might have been making various plans to build a powerful website, but you are unable to get the success that you had admired? Whenever you start building a website, the first aim is to make sure that the website gets enough traffic. At the same time, you always want your visitors to stay and enjoy the experience. This is important when it comes to reviewing the performance of your website.

What is a ‘website audit’?

An audit simply means the act of performing various tests in order to make sure that the website is curated in the best possible way. It is something like checking of the accounting books at the end of the financial year. But, website audits have to be quite regular. A website audit is a layered process which involves various phases. Starting from the analysis of the content to design to SEO practices, everything is required to audit the website.

The key components of website auditing involve things like:

  • Content Audit

Content is the major part of every website. Thus, it is extremely important to make sure that the content is not just apt for the website, the product, but apt. Make sure that the content nicely explains the product or services that you are offering. Also, it is important that the content is readable and understandable.

  • SEO Audit

One of the important elements of a website audit is SEO auditing. Search Engine Optimization is required to help the website show up on the search engine ranking pages. Thus, one has to make sure that SEO optimization is proper. Every company prepares SEO optimization plans, to ensure that the best of SEO practices are implemented. But, it is always recommended to keep analyzing those plans. Also, it would be great for the site to keep upgrading the SEO practices.

  • Design Audit

Most of your visitors will only stick to your site for long or will explore if they will like the user experience. Thus, make sure that the design of your site is appealing. At the same time, the user experience that you are trying to offer is decent as well. As, otherwise, the competition is huge and the visitors won’t mind moving to another site if they don’t like the experience of your website.

A website is important for every business. Thus, it is important to run proper website audits to check and boost the performance.

 

RinkyHow important is website auditing?
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