9 Ways to turn your start up into a big hit.

Starting up a new business requires lot’s of financial support and manpower because the base of any organization depends purely on the hard work and the money which is invested at the initial stage. So if you’re thinking to open a new startup or have just stepped into the industry as a budding startup then we can help you to grow your business in a faster way which will eventually turn your startup into a big hit. Just stay tuned to get to know about some important tips and tricks for a bright future.

1) Do market research:-

One of the major initial steps is to do the market research properly because then you will get to know about the actual statistics of the current setups in the market. Make sure you properly do detailed research so as to you will get know about the actual profit and loss statement of the particular business that you want to set up.

2) Approach the right people:-

The basic key to a successful startup is the links, try and build the links with the successful entrepreneurs so that you can pitch them and try to have them as your client so that you can boost up your startup if you have the right clients in your list. You need to approach them via social sites or you can directly approach them if you have good contacts.

3) Make an attractive website:-

Always remember one proverb “first impression is the last” and bring it to use when you sit to frame your website make sure that you should make an eye catchy website so that you can attract all those who visit your website, since you’re a startup so it becomes really important for you to create a website which has entirely fresh and attractive content in it.

4) Promotion:-

Believe it or not, the potential of an advertisement is way more than the traditional ways of generating traffic, the most important thing is that you need to identify the platform on which you want to advertise about your startup. You need to identify the target audience of your start-up by doing so you can easily address them via the platforms they use and it will prove as a great way to boost up your business.

5) Digital Marketing:-

We live in a world where everything around us has become digital to an extent then why not to use digital marketing to promote the content of your startup so that it can reach to the maximum number of people around the globe and you can easily build your contacts with everyone around the globe. In today’s world digital marketing is the great weapon for each and every organization to generate organic traffic.

6) Focus on your service:-

Always make sure that you provide with the best service because this is one of the major key to win the love and trust of the consumers/clients. Once you’ve won the customer satisfaction then no one can stop your start-up from being a big hit because when you will focus on your service and will provide your best then it is obvious that consumers will prefer you over others.

7) Respect the feedbacks:-

Two way communication is always successful because when you will get to know that what actually the consumers thinks about your organization and when they will give you the feedbacks they will state their needs and expectations from your organization and once you will address them you can successfully run the organization and become the most appreciated one among the industry. One needs to keenly work on the feedbacks given by the target audience because it is the direct key which can eventually help in creating a bright future of the organization and will automatically affect the revenue generation process of the organization.

8) A team of talented minds:-

The output of the organization depends upon the members of the organization. If an organization has talented minds that can effectively work together to meet the desired goal. Members of an organization are the backbone of the organization because they are the main revenue generators if we have the right people in our team we have won half of the battle. Everyone expects to intake the best and talented people into their organization because if we know that we have a team of professionals who are appointed exclusively for a particular task then they can create wonders. All we need to do is to find the right person for the right task.

9) Maintain a good relationship with the internal public:-

Now, this is very important because good relations with the employees of an organization makes a great difference since if you care for the employees they will also revert you with the best performance and would help for the bright future of the organization. A healthy environment at the workplace makes a huge difference in the performance and the revenue generated. We need to make sure that we are addressing the problems faced by the employees as soon as possible and we also need to give them enough space so that they can have the authority of decision making for certain small works. There should be small functions organized inside the organization at the time of festivals so that employees do enjoy it and feel better.

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What is the role of data analysis in employee engagement/experience?

Big Data is one of the most talked about technologies. Big Data, Artificial Intelligence, Machine Learning, Internet of Things etc. are a few of the technologies who have the potential to change the way the world works. In this article, we will talk about the use of Big Data analysis in employee engagement.

How important is data when it comes to improving the employee experience?

First of all, let’s figure out what is the meaning of Big Data here? In the context of employee engagement or experience, Big Data refers to tons of information related to the employees of the firms. This information is related to the interests, the demands, past experiences of the employees. All this information is collected by the human resource departments of the team in order to understand the employees better. Once, the HR teams are able to understand the employees’ better than only they can curate better plans for employee engagement.

Does Big Data help to curate better employee engagement/experience strategies?

Definitely yes, the role of Big Data is very pivotal when it comes to improving the employee experience or when it comes to devising special employee engagement plans. As there are plenty of insights which are being gathered while analyzing the Big Data. All these insights empower the HR teams to gain a closer perspective on the employees of the firm. Hence, with the help of the outcomes of the Big Data analytics, HR teams are able to curate such powerful plans, which have more chances of increasing employee engagement. Also, such plans are aimed to enrich the overall employee experience also, as the plans are created after carefully studying the employees’ interests, demands etc.

Are companies using Big Data Analytics to improve employee engagement?

Yes, many companies have started using Big Data analysis to understand their employees better. As it helps the companies to not only create better strategies for employee engagement. But, their analytics also help the firms to understand why their previous plans didn’t work or what needs to be done in order to keep their employees happy.

At the end of the day, there is no doubt about the fact that engaged employees are happy employees. And, happy employees are generally a lot more productive. Thus, it is extremely important for the firms to make use of data analytics in order to concentrate more on improving the experience of the employees and to keep them more engaged.

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How can you double up your Email Marketing Performance?

Email marketing is an important part of any digital marketing plan. Email marketing is one of the ways of communication which can lead to a high volume of traction. As the number of email users is extremely high. Therefore, with an email, a product or company can reach a large part of the audience. If you want to make your email marketing campaigns successful, then here are a few things to consider:

  • Focus a lot on the Subject Line

Subject Line of an email is the most important part. Your subject line has to be catchy, as then only people would be interested to click further. Thus, it is extremely important to make the subject line as attractive as possible. Give it a spin, add numbers or stats etc. Do anything that can attract the audience.

  • Email body should be crisp

One of the other important areas to focus on is the body. Nobody likes to go beyond one scroll. So, make sure that your email conveys the message that it is supposed to in one scroll. Make it brief, yet clear. Also, if possible try and add graphics. Visuals are generally a lot more appealing.

  • Target the right audience

Now, this is very important. Sending emails to random people might not help you as much. Therefore, it is important to target only the right audience. Make sure you reach out to the right people, this can be done by collecting the right information about the audience. Starting from age group, to geographical location, you should make sure that you have all the necessary information required to target the right people. After that, you need to find the right database to send out the emailers.

  • Call To Actions are a must

CTAs are a must for any email campaign. Thus, make sure you add a decent amount of CTAs in your email. Also, add links that will take the reader to your website, app or the landing page. Make sure you make the CTAs as crisp and catchy as possible, as that is going to get you maximum hits.

All set? Start planning your email campaigns now!

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How important is website auditing?

You might have been making various plans to build a powerful website, but you are unable to get the success that you had admired? Whenever you start building a website, the first aim is to make sure that the website gets enough traffic. At the same time, you always want your visitors to stay and enjoy the experience. This is important when it comes to reviewing the performance of your website.

What is a ‘website audit’?

An audit simply means the act of performing various tests in order to make sure that the website is curated in the best possible way. It is something like checking of the accounting books at the end of the financial year. But, website audits have to be quite regular. A website audit is a layered process which involves various phases. Starting from the analysis of the content to design to SEO practices, everything is required to audit the website.

The key components of website auditing involve things like:

  • Content Audit

Content is the major part of every website. Thus, it is extremely important to make sure that the content is not just apt for the website, the product, but apt. Make sure that the content nicely explains the product or services that you are offering. Also, it is important that the content is readable and understandable.

  • SEO Audit

One of the important elements of a website audit is SEO auditing. Search Engine Optimization is required to help the website show up on the search engine ranking pages. Thus, one has to make sure that SEO optimization is proper. Every company prepares SEO optimization plans, to ensure that the best of SEO practices are implemented. But, it is always recommended to keep analyzing those plans. Also, it would be great for the site to keep upgrading the SEO practices.

  • Design Audit

Most of your visitors will only stick to your site for long or will explore if they will like the user experience. Thus, make sure that the design of your site is appealing. At the same time, the user experience that you are trying to offer is decent as well. As, otherwise, the competition is huge and the visitors won’t mind moving to another site if they don’t like the experience of your website.

A website is important for every business. Thus, it is important to run proper website audits to check and boost the performance.


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3 tips to make sure your Social Media Accounts are always buzzing

Social Media is used heavily by firms these days for various marketing activities. However, as the competition is rising, and almost all the companies are using social media platforms, therefore, you really have to be unique and smart in order to drive traffic. Otherwise, users will get plenty of options to switch. Listed below are a few of the top tips to make sure that your social media platforms are always buzzing:

  • Add a personal touch to every communication

One of the key elements of a successful social media marketing strategy is your communication. The way you communicate with your audience says a lot about your firm. In order to ensure that your communication stands out, it is recommended to add a personal touch. Every brand has some unique ideologies or USPs. Thus, if possible, include the unique properties in your communication. You may also choose to keep the style of communication similar across different platforms and campaigns.

  • Keep the audience engaged and active

Many brands just focus on posting about their features, offers, coupons etc. only on their social media accounts. It is important to post about your company and the offers as well, but at the same time, it is very important to keep the audience engaged as well. You might want to interact with the audience using quizzers or trivia as well. But, it is always recommended to think of some fresh ways of interacting with the audience. You might want to run competitions on the portals as well.

  • Graphics are important

Social Media is a very vibrant place. Also, all the portals are always buzzing with feeds. Thus, the importance of graphics can never be ignored. Therefore, pay special attention to the graphics that you use on your social media platforms. As graphics are the best way to catch the fancy of the audience. Also, make sure you use different types of graphics, like videos, GIFs etc. as well.

Social Media Marketing is on a rise, and it is only going to increase in the near future. Therefore, every company is trying to be as active as possible on various social media platforms. As, it helps them to not only increase their visibility, but it also helps the firms to get more traffic on their sites. Also, more social media engagement definitely increases the chance of lead conversion.

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3 tips to focus on employee experience and not just engagement

Employee engagement is indeed one of the most important aspects that companies are focusing on these days. After all, employees are the most important part of a company, and thus, they have to be kept satisfied and happy. However, we are living in an era where employees are expecting a lot more than mere employee engagement programs from the firms. They want the firm to consider ‘employee experience’. And, the human resource department has certainly realized that. Here are the top tips to focus on employee experience:

  • Keep a check on their journey

In order to make sure that employee experience is taken care of, the company has to keep an eye on the journey of the employee. Also, they have to keep intervening and checking that employees are happy and not facing any issues. This is done by continuously interacting with the employees. Also, personalized communications are a great way to make sure that the employees are doing well, and they are happy.

  • Do continuous surveys

One of the other fantastic ways to make sure that employees are offered a good experience is by constantly asking for feedback. The HR teams have to make sure that they keep organizing surveys to take important feedbacks from the employees. This information will surely help the firms to design their policies and plans in such a way that enrich the employee experience. Although, it is preferred to keep the surveys anonymous as then only mostly employees give honest feedback without any scare.

  • Focus on long term plans

Though employee engagement programs are important, companies should focus on devising long term employee experience strategies. Companies should aim to build programs that help the employees to grow and do better. At the same time, the plans should focus on the wellbeing of the employees as well. With this, not only the company would be able to offer a better experience to the employees, but indirectly, this will also help to boost the happiness and thus, the productivity of the employees as well.

Employee experience is important. Thus, make sure that you are designing strategies that are not merely engaging the workers for some hours. But, there should be concrete plans that should be aimed to enhance the complete experience of the employees while working in the firm. As we all know; ‘Happy employees are the best employees’.

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How you can make interviews less stressful for the candidates?

As an employer, you keep organizing interviews to close various vacancies. But, have you ever thought about how important it is to care for the candidates who appear for the interview? Interviews are quite stressful for the candidates, therefore, it is always better to make the complete process a lot friendlier, and this can be done by avoiding the situation where the candidates have to wait for long hours without purpose. Mostly, the recruiters never deliberately create a situation where the candidate has to wait for long, but at times, automatically, just because there are so many candidates or any other genuine situation, the candidates might be asked to wait. But, there are a few instances, where candidates are meant to wait for some invalid reasons as well, and this is where the recruiters have to work!

Here’s how you can make interviews less stressful for the candidates:

  • Lessen the wait time

More waiting time automatically stresses the candidates more. As, they are waiting for long, and a thousand types of thoughts are running through their mind. They also keep seeing the other candidates who are constantly coming out of the interview room, and then their level of nervousness automatically increases. Hence, it is better to manage the interviews in such a way that doesn’t allow the candidate to wait for too long.  Sometimes, if the candidate is asked to wait for long, without any genuine reason that this will surely create a negative image of the company. The candidate will think that the recruiters or rather the company does not value the candidates or even their future probable employees. It is surely pretty harmful to your company’s reputation. As a candidate might spread his or her disappointment or bad experience will others as well.

  • Indulge them in discussions

One of the best ways to destress the candidates is by asking them to indulge in some kind of conversations. Also, you may want to give them some magazines to read or show them your company videos while they are waiting. Some recruiters who are not that busy on that day might come and spend some time with the candidate as well. This will not only distress them, but this will also create a great impression about the culture of your company.

Interviews are nerve-wracking, but with various techniques, we can definitely make the whole process less stressful for the candidates.





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Goals for 2019: A focus on employee wellness and happiness

No matter how cliché this statement becomes; (employees are the assets of the company) the message that it conveys stays strong. So, if you also consider employees as the assets of your company, then you should definitely care about the wellbeing of your employees. At the same time, you should surely focus on how your employees are feeling in the office, how happy or satisfied they are. As, at the end of the day, your employees are the face of your company to the world.

Here’s why you should surely focus on the happiness and wellbeing of your employees:

  • Healthy and happy employees are more productive

With this statement that healthy employees are the more productive ones, we don’t want to sound like we only care about the company. But, to an extent, it is true that the company would like their employees to be more productive. Therefore, it is important to take care of the health and happiness of your employees. As, employees who like to do their work, and are happy working with your firm, will surely perform better. Therefore, it is extremely important to make sure that you are considering the happiness level of your employees as an important stat.

  • Healthy and happy employees become your indirect ambassadors

Every company knows how much money they need to spend in order to perform marketing actives. What better than someone marketing your brand for free? This is what your happy employees will do for you! They will intentionally or unintentionally heap praises on your firm in front of others or even on social media platforms. This will not only help you at the time of recruitment, but it can have considerably good benefits on your marketing strategies as well.

  • Employees’ happiness boosts retention rate

Satisfied employees will think twice before leaving your firm. One of the reasons is that they like working with you, so why they won’t want to continue. And, the second key reason is that if your employees are happy that means you are definitely doing something for them, and employees will find it difficult to expect the same kind of treatment from any other firm. Hence, they would not really like to move without any solid reason. So, eventually, this will lead to a high rate of retention.

Employees are an important part of your business. They are the ones who are working hard so that the company can grow. Therefore, it is the responsibility of every good employer to take good care of their employees. And, one of the key elements to consider while planning your ‘employee benefit’ strategies is focusing on the health and happiness of your employees.

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Setting Goals for an Efficient Team in 2019

New Year is here, and this is the perfect time to plan well for this year. Mostly, we have an idea of what the company wants to achieve in this year. Also, we kind of have an understanding of what is expected from us as well.  All we have to do is, make a proper plan to achieve our goals, and if we are leading a team, then we should be planning for the team as a whole.

By setting goals, you are able to convey your expectations to the team. Goals encourage the employees to perform better as they feel more engaged. Goals are basically the team’s roadmap for a New Year. As a leader, it is your responsibility to help each member of your team understand his or her role better, and setting goals allow you to do that.

Here’re a few things to keep in mind while setting goals for your team:

  • Make sure the goals are personalized

One of the most important qualities that define a good leader is that a good leader knows each member of a team well. As a leader, it is important to spend time with every member of the team. You can also choose to indulge in a one-on-one conversation with all the teammates separately before setting their goals. This will really help you to understand your team better, and thus, will help you to assign goals which are more realistic and achievable.

  • Goals should also lead to personal development

If a company is paying you the salary, then your motive should definitely be to work for the betterment of the company. However, while we are working, we also gain a certain amount of personal and professional experience that helps us with our corporate journey (sometimes, even in our personal journey as well). Your team sees you as a mentor. So, while setting goals, make sure you also include some points which will help your team members to learn and grow. Even if any of your team members handle the most mechanical type of work, still, it is important to add something in his or her KRAs that leads to both professional and personal development of the individual. With this, you are not only helping an employee grow, but also motivating him or her to perform better.

  • Try and attach a reward to goals

The process of achieving goals becomes all the more exciting if there is some reward attached to it. For example, let’s assume you manage a team of writers and the goal that you’ve set for them is to complete 10 blogs a month. Now, how about declaring that whosoever is the first one to complete 10 blogs will get a book as a reward? Won’t that make the whole process a lot more fun? This is just one example, even a personalized email of recognition, a shout out of any kind etc. can be very uplifting.

Goal setting is a superb practice to follow. It not only gives a direction but also encourages the team to perform well. Also, while setting the goals, you can even recommend a plan of actions. Although it would be highly encouraging to let the employee make his or her own plan of action, some recommendation will surely help.







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Don’t judge the candidate so early

No matter how much we hear that judging is bad, but when it comes to the process of recruitment, not judging becomes a challenge. Though, ideally, recruiters and the hiring managers are trained to carefully asses the skills of the candidate. And, based on the outcome of the assessments, one has to take a final decision. But, sometimes, it becomes very difficult to get to a solution without judging. Now, ‘judging’ here doesn’t just have negative connotations to it. Judgments during the hiring process can sometimes turn out to be beneficial for the company or even for the candidate as well. But, here’s why you should take some time before making judgments:

  • Initial judgments can be wrong

One of the most prominent reasons for not passing judgments on candidates easily on is the fact that early judgments might lead to unfavorable results. No recruiter or hiring manager would like to hire the undeserving candidate or not hire the best candidate. Therefore, in order to make sure that you are only focusing on hiring the best candidate, you should think through. Take your time, don’t hurry up, and only come to a conclusion when you have carefully reviewed all the important points.

  • Initial Judgements can lead to bias

Well, it is absolutely right that no good recruiter would like to be biased during the interview process. In fact, every hiring expert tries to select the candidate only based on the true abilities of the candidate. But, sometimes, some points in your head might lead to unintentional prejudice during the recruitment process. Therefore, make sure you complete refrain yourself from holding any strong thoughts about a candidate.

  • Initial Judgements can lead to unpleasant behavior

Though, if you will ever judge the candidate very early in the recruitment process, it is certain that you will keep your views only to you. You won’t like to speak about your judgments to the candidate. But at times, if our views about someone are very strong, then unintentionally we may act a little different with the candidate. For example, if you have started disliking the candidate because of how he or she spoke to you, then automatically your attitude towards him or he won’t be good. However, as a recruiter, you have to avoid any instance of being rude to the candidate.

Recruitment is a tough job, therefore make sure you are always on the right track to hire only the best candidates for your firm.



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