February 2019

Marketers; here’s the guide to select the best marketing platform:

Marketing experts of every organization need a useful and powerful marketing solution which makes their work easy. A topnotch marketing program will help marketing specialists to make and execute their marketing plans. Also, in order to make their campaigns a lot more successful, marketing experts require some or the other marketing program. Hence, if you are also looking to get a marketing program for yourself, here’re some tips to make the right choice:

  • Go for an all-encompassing marketing program

Marketing is a very broad term and it consists of plenty of different activities. Thus, a marketing program should be able to help you plan and execute a wide variety of marketing strategies. These days, email marketing and social media marketing are considered two of the top marketing techniques. Thus, make sure that your marketing program is capable of helping you plan and execute email marketing, social media marketing and plenty of other different types of marketing strategies and campaigns.

  • Marketing program should allow performance analysis

One of the prime concern of every marketing specialist is the performance of their campaigns. Every marketing team wants their campaigns to perform nicely. However, at times the marketing campaigns do not perform the way marketing experts would have expected them to perform. Now, here, understanding the performance of the campaigns is important. Thus, the marketing program that you choose should be able to offer you useful performance insights. As such insights help the marketing teams to improve their marketing plans and campaigns.

  • The program should be capable of offering useful insights about the target audience

For every marketing expert, it is utmost important to understand the target audience. As only successful campaigns can be created when the marketing teams know who they are targeting. Thus, the marketing solution that you choose should be able to offer you useful information about the target audience. Starting from their interests, shopping behavior to their complete journey, marketers should be able to gather as many insights as they can. This data surely helps to create better and more powerful marketing campaigns.

For every marketing expert, it is very important to choose the right platform to plan, execute and measure their marketing campaigns. Thus, make sure you choose the platform wisely as the marketing platform which you choose will impact your performance in many ways.


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Digital Marketers, here’re the top tips to get a fantastic job in 2019:

Digital marketing is indeed one of the most flourishing fields in the world today. Almost every organization is trying to build and nurture their online presence. Also, the companies are trying everything that they can to boost their business digitally. Thus, it is utmost important for the companies to hire the best resources and integrate the latest technology to implement topnotch digital marketing strategies. Thus, job opportunities in this field are growing immensely, and if you are looking for a job as a digital marketer, then here’re a few tips to follow:

  • Always stay on the top of your game

Digital Marketing is one of the most evolving and trending fields. There is something new happening every now and then. Thus, as a digital marketer, you need to stay updated about the latest happenings in the field of digital marketing. Also, try and master the latest trends and techniques, as this will come handy while proving your mettle at the time of an interview. So, make sure you join relevant groups or opt for courses on a constant basis to upgrade your skills. As the competition is pretty high and only marketers who are well-versed with the latest trends and techniques are given more preference.

  • Curate a mind-blowing portfolio

If you are not a fresher, then you would have definitely worked with a few companies before also. Thus, the best way to showcase your abilities is through an impressive portfolio. Make sure you add each and everything that you have done. Also, try to add your achievements or any successful campaigns that you have handled. Additionally, try your best to showcase your creativity in the best way possible.

  • Be a master of all trades

Digital marketing is a very extensive field. There are several different elements that form a part of digital marketing strategies. Thus, make sure you gather knowledge about almost every aspect of digital marketing. Be it Search Engine Optimization or Social Media Marketing, you should have a thorough understanding of each aspect. Also, make sure you are well-versed with the latest trends and techniques in every field.

Digital marketing is a very vibrant field. Also, career opportunities in the field of digital marketing are only expected to grow in the near future. Thus, if you are looking to build a career in this field, then start looking for new job opportunities here: www.careermarshal.com


RinkyDigital Marketers, here’re the top tips to get a fantastic job in 2019:
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3 Tips to get a job in banking and finance sector in 2019

Banking and finance sector is definitely one of the most preferred industries to work in. A high volume of candidates are interested in getting a job in this sector. If you are also looking to find a decent job in the banking and finance sector, then here are some tips to follow:

  • Get the best degree

The best way to get a job in any sector you prefer is by getting the right education. If you have the right certifications and degrees, no one can stop you from finding the right opportunity. At the same time, it is also very important to make sure that you choose the right courses if you want to get a job in the banking and finance sector. Especially, because most of the operations performed in the banking and finance sector need a high level of knowledge about the core subjects. Thus, it is a mandate to get the right knowledge, set of certificates to stand a chance.

  • Keep upgrading your skills

Banking and finance sector is constantly growing. There is something or the other that’s happening, whether it is the integration of the latest technology or use of cutting-edge techniques. Hence, it is extremely important to stay updated with the latest methods and tools. You should also learn to use some of the most common tools which are used in the banking and finance sectors. Staying abreast with the latest trends in the sector will definitely increase your chances of finding the best opportunity.

  • Be extremely good with numbers

Though, now we have tons of software and tools which are being used in the banking sector. But, still, being an expert with numbers will always increase your chances of getting the best job. You might even be able to use your skill to impress the recruiters or score well in the examinations. Thus, it is extremely important to keep practicing to be a champ with numbers.

Landing a job in banking and finance sector isn’t as tough as it sounds. If you have the right set of degrees and the right mindset, nothing can stop you from finding the best job!

Rinky3 Tips to get a job in banking and finance sector in 2019
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Want to get a job as a social media executive? Here’re the tips:

Social Media has become very eminent in today’s world. Now days, social media is not limited to personal networking. In fact, almost every company is using social media accounts for marketing activities. Therefore, career scope in the field of social media is very bright. Thus, if you are planning to become a social media executive, then you are on the right track.

Listed below are the top tips to become a social media executive:

  • Know the best practices and techniques

First of all, it is very important to know the basics of social media marketing. Only after you are well-versed with the basic trends and techniques, then only you can evolve as a social media executive. You might want to join a course or something to learn the skills. There are various resources available online, which will help you to master social media techniques.

  • Understand the latest trends, make sure you do competitive analysis

Secondly, it is utmost important to know the latest trends and techniques in the field of social media marketing. You have to keep a close eye on those companies’ social platforms that are doing well. You might want to perform competitive analysis also. With this you will understand how other firms are leveraging the power of social media and what response  they are getting. With this you will be able to make a better social media marketing strategy.

  • Understand the value of preparing a calendar

When it comes to planning your social media activities, calendar plays a major role. You have to make sure that you know how to prepare a proper calendar for your social media posts. This will refrain you from posting random things on social media. Rather, you will have a planned approach towards marketing on social media platforms. At the same time you would be able to understand what’s working and what’s not.

  • Make sure your social media accounts are up to the mark

If you are appearing for an interview for the position of a social media executive, then the recruiters will definitely ask you about your experience in the same field. If you have a portfolio than that’s great. Otherwise, even if your own social media accounts are pretty interesting, like you have high number of followers etc. then also you will surely score well!

All geared up? Start looking for jobs now: www.careermarshal.com


RinkyWant to get a job as a social media executive? Here’re the tips:
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How can you double up your Email Marketing Performance?

Email marketing is an important part of any digital marketing plan. Email marketing is one of the ways of communication which can lead to a high volume of traction. As the number of email users is extremely high. Therefore, with an email, a product or company can reach a large part of the audience. If you want to make your email marketing campaigns successful, then here are a few things to consider:

  • Focus a lot on the Subject Line

Subject Line of an email is the most important part. Your subject line has to be catchy, as then only people would be interested to click further. Thus, it is extremely important to make the subject line as attractive as possible. Give it a spin, add numbers or stats etc. Do anything that can attract the audience.

  • Email body should be crisp

One of the other important areas to focus on is the body. Nobody likes to go beyond one scroll. So, make sure that your email conveys the message that it is supposed to in one scroll. Make it brief, yet clear. Also, if possible try and add graphics. Visuals are generally a lot more appealing.

  • Target the right audience

Now, this is very important. Sending emails to random people might not help you as much. Therefore, it is important to target only the right audience. Make sure you reach out to the right people, this can be done by collecting the right information about the audience. Starting from age group, to geographical location, you should make sure that you have all the necessary information required to target the right people. After that, you need to find the right database to send out the emailers.

  • Call To Actions are a must

CTAs are a must for any email campaign. Thus, make sure you add a decent amount of CTAs in your email. Also, add links that will take the reader to your website, app or the landing page. Make sure you make the CTAs as crisp and catchy as possible, as that is going to get you maximum hits.

All set? Start planning your email campaigns now!

RinkyHow can you double up your Email Marketing Performance?
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How to get a job in the FMCG sector?

We have stepped into an era, where college students are no longer looking into getting IT sectors. Yes, tech companies are one of the favorites, but the interest of people in the Fast moving consumer goods (FMCG) sector is also growing. The appeal of our country’s consumer companies has already spellbound everyone in stock markets. And, now, college students, business graduates, and even experienced professionals have started developing an interest in the FMCG sector. FMCG is appearing to be one of the most desired sectors even for the fresh graduates from business schools in India. Companies like Hindustan Unilever are in high demand. So, if you want to get a job in the FMCG sector, here are some tips:

  • Specify the stream first

First of all, you need to know and let the recruiters know is your specialty. Firstly, you would have to identify your stream and then only you would be able to find a relevant job in any field. After you know the stream then start finding out the relevant options in various FMCG companies. Though, there are certain streams that are preferred more in the FMCG sector. But now, many business graduates are also getting jobs in the FMCG sector.

  • Ponder over your experience

Experience plays a major role when it comes to finding a job that we desire. Therefore, make sure that you hold good experience which is relevant to the FMCG field. Don’t miss out on mentioning even the smallest of details in your resume that might come handy while finding a job in the FMCG sector. However, if you are a fresher, then mention every project you undertook, any internship you did, and all the other details to make sure that your resume stands a chance amongst so many.

  • Make use of your network

A successful professional should definitely try and build a strong network. And, if you haven’t built one then try and build a network that will help you get a job in the FMCG sector. You might want to leverage your existing network to find revenant contacts related to the FMCG sector. Your network might help you get more information about the FMCG industry, how to get a job etc.

If you really want to get into the FMCG sector, then try working towards your goal. If you do so, then nothing can stop you from turning your dream into a reality.


RinkyHow to get a job in the FMCG sector?
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