January 2019

How important is website auditing?

You might have been making various plans to build a powerful website, but you are unable to get the success that you had admired? Whenever you start building a website, the first aim is to make sure that the website gets enough traffic. At the same time, you always want your visitors to stay and enjoy the experience. This is important when it comes to reviewing the performance of your website.

What is a ‘website audit’?

An audit simply means the act of performing various tests in order to make sure that the website is curated in the best possible way. It is something like checking of the accounting books at the end of the financial year. But, website audits have to be quite regular. A website audit is a layered process which involves various phases. Starting from the analysis of the content to design to SEO practices, everything is required to audit the website.

The key components of website auditing involve things like:

  • Content Audit

Content is the major part of every website. Thus, it is extremely important to make sure that the content is not just apt for the website, the product, but apt. Make sure that the content nicely explains the product or services that you are offering. Also, it is important that the content is readable and understandable.

  • SEO Audit

One of the important elements of a website audit is SEO auditing. Search Engine Optimization is required to help the website show up on the search engine ranking pages. Thus, one has to make sure that SEO optimization is proper. Every company prepares SEO optimization plans, to ensure that the best of SEO practices are implemented. But, it is always recommended to keep analyzing those plans. Also, it would be great for the site to keep upgrading the SEO practices.

  • Design Audit

Most of your visitors will only stick to your site for long or will explore if they will like the user experience. Thus, make sure that the design of your site is appealing. At the same time, the user experience that you are trying to offer is decent as well. As, otherwise, the competition is huge and the visitors won’t mind moving to another site if they don’t like the experience of your website.

A website is important for every business. Thus, it is important to run proper website audits to check and boost the performance.

 

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3 tips to make sure your Social Media Accounts are always buzzing

Social Media is used heavily by firms these days for various marketing activities. However, as the competition is rising, and almost all the companies are using social media platforms, therefore, you really have to be unique and smart in order to drive traffic. Otherwise, users will get plenty of options to switch. Listed below are a few of the top tips to make sure that your social media platforms are always buzzing:

  • Add a personal touch to every communication

One of the key elements of a successful social media marketing strategy is your communication. The way you communicate with your audience says a lot about your firm. In order to ensure that your communication stands out, it is recommended to add a personal touch. Every brand has some unique ideologies or USPs. Thus, if possible, include the unique properties in your communication. You may also choose to keep the style of communication similar across different platforms and campaigns.

  • Keep the audience engaged and active

Many brands just focus on posting about their features, offers, coupons etc. only on their social media accounts. It is important to post about your company and the offers as well, but at the same time, it is very important to keep the audience engaged as well. You might want to interact with the audience using quizzers or trivia as well. But, it is always recommended to think of some fresh ways of interacting with the audience. You might want to run competitions on the portals as well.

  • Graphics are important

Social Media is a very vibrant place. Also, all the portals are always buzzing with feeds. Thus, the importance of graphics can never be ignored. Therefore, pay special attention to the graphics that you use on your social media platforms. As graphics are the best way to catch the fancy of the audience. Also, make sure you use different types of graphics, like videos, GIFs etc. as well.

Social Media Marketing is on a rise, and it is only going to increase in the near future. Therefore, every company is trying to be as active as possible on various social media platforms. As, it helps them to not only increase their visibility, but it also helps the firms to get more traffic on their sites. Also, more social media engagement definitely increases the chance of lead conversion.

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3 tips to leave a remarkable impression while introducing yourself!

We all know who we are, but when it comes to introducing ourselves, especially, at the time of an interview, it becomes really difficult to say what we want to. ‘Please introduce yourself’; this is indeed one of the most common questions which are mostly asked in every interview. Also, this is one of those questions which can actually get you some brownie points? How? By answering it exceptionally well. Here’re some tips:

  • Start in a formal yet personalized manner

We all know the basic way of introducing ourselves. But, if you want to really stand out, then try introducing in a personalized manner. After all, you are unique, and so should be your introduction. Now, when it comes to personalization, make sure you stay a bit formal too. Don’t go over the board, but still relax a bit, and personalize your communication.

  • Add more weight to your professional learning

Though, at the time of introduction, we only mention our company’s name and designation. But, it would be great if you could add some more information to it as well. Like, add what you have learned or skills you master. Also, if you learned something extra, or if there are a few things which aren’t mentioned in your resume, then don’t ever miss out on conveying it. Make it crisp, but still, try your best to calmly deliver the message you wish to deliver.

  • Avoid talking about unnecessary things

One of the most important things to consider while introducing yourself is to avoid everything that’s not important. Like, talking about your hobbies is something that not all recruiters would like to know. Therefore, make sure you emphasize the important things only, like additional capabilities, extracurricular activities, your skills etc.

The introduction is important. So, make sure you introduce yourself in the best way possible. It is also recommended to practice introduction before if possible. But, don’t do it too much as it may start sounding mechanical. Try to stay calm, and just remind yourself, nobody knows you better than yourself! So, what’s difficult in introducing yourself!

 

 

 

 

 

 

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3 tips to focus on employee experience and not just engagement

Employee engagement is indeed one of the most important aspects that companies are focusing on these days. After all, employees are the most important part of a company, and thus, they have to be kept satisfied and happy. However, we are living in an era where employees are expecting a lot more than mere employee engagement programs from the firms. They want the firm to consider ‘employee experience’. And, the human resource department has certainly realized that. Here are the top tips to focus on employee experience:

  • Keep a check on their journey

In order to make sure that employee experience is taken care of, the company has to keep an eye on the journey of the employee. Also, they have to keep intervening and checking that employees are happy and not facing any issues. This is done by continuously interacting with the employees. Also, personalized communications are a great way to make sure that the employees are doing well, and they are happy.

  • Do continuous surveys

One of the other fantastic ways to make sure that employees are offered a good experience is by constantly asking for feedback. The HR teams have to make sure that they keep organizing surveys to take important feedbacks from the employees. This information will surely help the firms to design their policies and plans in such a way that enrich the employee experience. Although, it is preferred to keep the surveys anonymous as then only mostly employees give honest feedback without any scare.

  • Focus on long term plans

Though employee engagement programs are important, companies should focus on devising long term employee experience strategies. Companies should aim to build programs that help the employees to grow and do better. At the same time, the plans should focus on the wellbeing of the employees as well. With this, not only the company would be able to offer a better experience to the employees, but indirectly, this will also help to boost the happiness and thus, the productivity of the employees as well.

Employee experience is important. Thus, make sure that you are designing strategies that are not merely engaging the workers for some hours. But, there should be concrete plans that should be aimed to enhance the complete experience of the employees while working in the firm. As we all know; ‘Happy employees are the best employees’.

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Tips for Getting Hired After a Career Break

We all want our resumes to be ‘perfect’ in order to get the job of our dream. However, not always we are able to maintain our resumes in a way that all recruiters want them to be. One of the key areas that bother the recruiters is a ‘career break’. Though, a career break is not always intentional, as most career breaks are circumstantial. But, it is little difficult to convince the recruiter that your break in the career is circumstantial, and a lot depends on this when it comes to getting a good job.

Listed below are some tips to get a great job even after a career break:

  • Always be truthful

One of the best ways to convince the recruiter that your career break is justified is by conveying the message truthfully. Recruiters are very smart people. Also, as they talk to several people daily, therefore, it becomes easy for them to detect a lie. Thus, the best way to justify your career break is honestly explaining it, and the recruiter will definitely understand if your reason is actually genuine.

  • Don’t go over the board

Though conveying your message is important, but refrain yourself from going over the board. Don’t give too much explanation. Rather, try and explain your reason in the briefest manner possible. Also, when we try to desperately explain something too much it looks fake, even if it is true. It is better to answer very calm and with full confidence. And, don’t get scared if the recruiters cross questions, as that’s definitely a part of their job.

  • Cover it up with some learning or project

If possible try to cover up your career break with a project that you undertook. You may also try and explain the recruiter how that break became a learning period for you. You can share the things that you have learned during that period. This will definitely create a good impression on the recruiter as he or she should think that you were doing something fruitful even during the break.

Career breaks don’t look very appealing on a resume, but most of the times, they can be justified. Thus, if you have any career break in your resume that’s bothering you too much, then instead of stressing, plan to justify it decently. This will definitely help you get a job quickly.

 

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5 Career-Boosting New Year’s Resolutions You’ll Actually Want to Keep

New Year is here, and Jan is the perfect month to plan your resolutions. Though not all of us always make or keep all of our resolutions, as they say, it ‘try and try till you succeed’. So, if you want to make resolutions to boost your career, here’re a few suggestions:

  • Learning is most important

The most important aspect of growth is learning. So, make sure you are learning new skills based on your career requirements. First, list down the skills that are important and figure out what all you want to learn. Then, allocate certain dates or months to specific dates and make a resolution that you will follow the timetable you have prepared. If you keep this resolution, then nothing can stop you from growing in 2019.

  • Stay abreast with the industry trends

Apart from learning new things, it is also important to make sure that you stay updated with the latest happening in your field. This is a very important element of growing professionally. Staying updated will not only help you to learn new things, but it will also help you to enhance your skillset. Also, you will find it easy to move up the ladder or get better career opportunities.

  • Make sure you set your goals

Goal setting is the first step of success. Only when you know what your goals are, you can work to achieve them. Thus, make sure that you not only set short term and long term goals but also strategize ways to achieve them. A goal can be anything like completing your current project before time or something like purposefully opting for a new and exciting project.

  • Work on non-technical skills

No matter how much we work on our technical and core job skills, at the end of the day, every job demands some key personal or non-technical skills as well. For example, something like analytical skills or communication skills may not be a part of your core job skills but quite important. And, working on such skills might really help you grow leaps and bounds.

  • Not to ignore your wellbeing

Stress is so common these days, thus, it is extremely important to make sure that you make wellbeing your priority as well. One has to be fully fit in order to become successful. Thus, make sure you make and keep a resolution to take care of your wellbeing as well.

Resolutions are important and quite useful. So, if you want to boost your career in 2019, make sure you make and follow your personalized resolutions.

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How you can make interviews less stressful for the candidates?

As an employer, you keep organizing interviews to close various vacancies. But, have you ever thought about how important it is to care for the candidates who appear for the interview? Interviews are quite stressful for the candidates, therefore, it is always better to make the complete process a lot friendlier, and this can be done by avoiding the situation where the candidates have to wait for long hours without purpose. Mostly, the recruiters never deliberately create a situation where the candidate has to wait for long, but at times, automatically, just because there are so many candidates or any other genuine situation, the candidates might be asked to wait. But, there are a few instances, where candidates are meant to wait for some invalid reasons as well, and this is where the recruiters have to work!

Here’s how you can make interviews less stressful for the candidates:

  • Lessen the wait time

More waiting time automatically stresses the candidates more. As, they are waiting for long, and a thousand types of thoughts are running through their mind. They also keep seeing the other candidates who are constantly coming out of the interview room, and then their level of nervousness automatically increases. Hence, it is better to manage the interviews in such a way that doesn’t allow the candidate to wait for too long.  Sometimes, if the candidate is asked to wait for long, without any genuine reason that this will surely create a negative image of the company. The candidate will think that the recruiters or rather the company does not value the candidates or even their future probable employees. It is surely pretty harmful to your company’s reputation. As a candidate might spread his or her disappointment or bad experience will others as well.

  • Indulge them in discussions

One of the best ways to destress the candidates is by asking them to indulge in some kind of conversations. Also, you may want to give them some magazines to read or show them your company videos while they are waiting. Some recruiters who are not that busy on that day might come and spend some time with the candidate as well. This will not only distress them, but this will also create a great impression about the culture of your company.

Interviews are nerve-wracking, but with various techniques, we can definitely make the whole process less stressful for the candidates.

 

 

 

 

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Goals for 2019: A focus on employee wellness and happiness

No matter how cliché this statement becomes; (employees are the assets of the company) the message that it conveys stays strong. So, if you also consider employees as the assets of your company, then you should definitely care about the wellbeing of your employees. At the same time, you should surely focus on how your employees are feeling in the office, how happy or satisfied they are. As, at the end of the day, your employees are the face of your company to the world.

Here’s why you should surely focus on the happiness and wellbeing of your employees:

  • Healthy and happy employees are more productive

With this statement that healthy employees are the more productive ones, we don’t want to sound like we only care about the company. But, to an extent, it is true that the company would like their employees to be more productive. Therefore, it is important to take care of the health and happiness of your employees. As, employees who like to do their work, and are happy working with your firm, will surely perform better. Therefore, it is extremely important to make sure that you are considering the happiness level of your employees as an important stat.

  • Healthy and happy employees become your indirect ambassadors

Every company knows how much money they need to spend in order to perform marketing actives. What better than someone marketing your brand for free? This is what your happy employees will do for you! They will intentionally or unintentionally heap praises on your firm in front of others or even on social media platforms. This will not only help you at the time of recruitment, but it can have considerably good benefits on your marketing strategies as well.

  • Employees’ happiness boosts retention rate

Satisfied employees will think twice before leaving your firm. One of the reasons is that they like working with you, so why they won’t want to continue. And, the second key reason is that if your employees are happy that means you are definitely doing something for them, and employees will find it difficult to expect the same kind of treatment from any other firm. Hence, they would not really like to move without any solid reason. So, eventually, this will lead to a high rate of retention.

Employees are an important part of your business. They are the ones who are working hard so that the company can grow. Therefore, it is the responsibility of every good employer to take good care of their employees. And, one of the key elements to consider while planning your ‘employee benefit’ strategies is focusing on the health and happiness of your employees.

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4 proven ways to crack any interview like a Master!

Whenever we start looking out for a job, the first challenge that we face is ‘interview’. Interviews are already stressful, but what makes them all the more stressful is ‘halt’. While we are sitting on the chair just outside the interviewer’s room, we are not only nervous but quite frightened as well. The moment we see anybody walking in or walking out of the interview room, our heart starts pumping heavily. It is absolutely normal to feel tense, but it is always suggested to maintain a certain level of composure to make sure you step in the interview room with full confidence!

Here’re some proven tips to stay as cool as a cucumber while going for an interview:

  • Walking is relaxing

If you don’t have to wait for too long, and there is somebody who can call you when your turn comes, then there’s nothing better than walking outside the interview hall. You may also choose to listen to your favorite songs or even meditate (if possible), as it will help to keep you calm. Avoid looking too much at the interview room before your turn.

  • Don’t indulge in interview-discussions

Believe it or not, the more you talk about the interview at the time of the interview, the more you get nervous. Therefore, it is always suggested to not talk about anything related to the interview just when you are sitting in the hall. If you have some serious doubts than only clear those doubts with someone. Else, just keep yourself engaged in something else.

  • Think about the ‘good’ things

The best possible way to stay calm outside the interview hall is by distracting yourself. You may indulge in a fun game in your phone or you may also choose to talk to a friend or family member. You can even talk to the people sitting with you, but make sure you don’t talk too much about the interview. The best it to start about things that you like, for example, a vacation that you are planning or shopping etc.

  • Talk to yourself

Keep reminding yourself to stay calm. Yes! This is a great way to stay composed as well. Just keep telling your mind to stay at peace and to not over think. Also, boost your confidence by repeating statements like ‘I can do it’ or ‘I am well prepared for this interview’. This will not only boost your self-confidence but will also kick away all your nervousness.

All set to crack any interview? Start applying for some jobs now: www.careermarshal.com

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Setting Goals for an Efficient Team in 2019

New Year is here, and this is the perfect time to plan well for this year. Mostly, we have an idea of what the company wants to achieve in this year. Also, we kind of have an understanding of what is expected from us as well.  All we have to do is, make a proper plan to achieve our goals, and if we are leading a team, then we should be planning for the team as a whole.

By setting goals, you are able to convey your expectations to the team. Goals encourage the employees to perform better as they feel more engaged. Goals are basically the team’s roadmap for a New Year. As a leader, it is your responsibility to help each member of your team understand his or her role better, and setting goals allow you to do that.

Here’re a few things to keep in mind while setting goals for your team:

  • Make sure the goals are personalized

One of the most important qualities that define a good leader is that a good leader knows each member of a team well. As a leader, it is important to spend time with every member of the team. You can also choose to indulge in a one-on-one conversation with all the teammates separately before setting their goals. This will really help you to understand your team better, and thus, will help you to assign goals which are more realistic and achievable.

  • Goals should also lead to personal development

If a company is paying you the salary, then your motive should definitely be to work for the betterment of the company. However, while we are working, we also gain a certain amount of personal and professional experience that helps us with our corporate journey (sometimes, even in our personal journey as well). Your team sees you as a mentor. So, while setting goals, make sure you also include some points which will help your team members to learn and grow. Even if any of your team members handle the most mechanical type of work, still, it is important to add something in his or her KRAs that leads to both professional and personal development of the individual. With this, you are not only helping an employee grow, but also motivating him or her to perform better.

  • Try and attach a reward to goals

The process of achieving goals becomes all the more exciting if there is some reward attached to it. For example, let’s assume you manage a team of writers and the goal that you’ve set for them is to complete 10 blogs a month. Now, how about declaring that whosoever is the first one to complete 10 blogs will get a book as a reward? Won’t that make the whole process a lot more fun? This is just one example, even a personalized email of recognition, a shout out of any kind etc. can be very uplifting.

Goal setting is a superb practice to follow. It not only gives a direction but also encourages the team to perform well. Also, while setting the goals, you can even recommend a plan of actions. Although it would be highly encouraging to let the employee make his or her own plan of action, some recommendation will surely help.

 

 

 

 

 

 

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